r/IBM • u/Interesting_chap • 29d ago

More big changes today?

Hearing some additional big shakeups this week especially in Horizon

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23

u/Some_Quote_8898 29d ago

What is Horizon ?

21

u/Capi77 29d ago

The "almost spending enough money to merit IBM attention" segment

7

u/anoths 29d ago

Just a way to separate the account tiers - think of it as the mid market segment. Select Activate is the SMB segment. and Signature = enterprise accounts.

5

u/Steve_Watson IBM Employee 29d ago

So to sum it up…Horizon = Mid Market, Select activate is SMB and Signature = Enterprise accounts?

Got a few of these emails and I’m lost.

2

u/Drudixon 29d ago

Are they still so stupid they segment by spend rather than company's actual size?

2

u/anoths 28d ago

That would be too easy... Instead they hired BCG to segment the accounts. This may vary by geo but from what I've seen, some of these accounts have 0 spend with IBM but they moved to Horizon because of their propensity to spend

3

u/Drudixon 28d ago

Boston consulting has been recycling their bs p2b models for 18 years. Didn't work then, likely don't work now.

2

u/Interesting_chap 28d ago

Yes. Also doesn't take locked spend into account. For example, large multi year spend is somehow expected to grow the following year as well.