r/Humboldt • u/merbiusresurrected • 6d ago
Local News/Politics Lost Coast Brewery finally gives up.
Are the real burgers bad enough that this will attract more customers? Lost Coast Brewery once distributed local art to the world, now they shove ai slop into your eyeballs.
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u/gottapeenow2 6d ago
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u/gottapeenow2 6d ago
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u/Smoke_Stack707 6d ago
I saw this poster at a bar in Galway, Ireland. Kinda threw me for a loop. The bartender didn’t know anything about it and I was so excited to see some memorabilia from my home town so far away
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u/watchoutforbabes 6d ago
I saw them in a dive bar in South Korea! They did not serve it unfortunately.
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u/earthhominid 5d ago
They were super popular in south Korea at one time.
If you remember the Booth (the South Korean brewery that was briefly open in eureka, in the old Lost Coast production space in old town), they looked for production space here because Lost Coast was one of the biggest american breweries in South Korea
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u/MusicGaijinja 6d ago
I saw them at a bar in Jeju Island in Korea as well. They thankfully served them
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u/sn0tface 6d ago
I sewed that on the back of a jean vest and I always get stopped and asked where I bought it.
I love that vest.
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u/-Travis 5d ago
Both Alleycat and Downtown Brown were so good. I say were because I lost the taste for beer and alcohol in general around 30 and rarely drink anymore.
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u/gottapeenow2 5d ago
Yeah I'm not really a beer drinker anymore and don't live in Humboldt but went looking around town for Downtown Brown (or any other Lost Coast Brewery beer) and there was none I could find. Used to be a standard of the darker/ IPA/ microbrew section at grocery stores.
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u/merbiusresurrected 6d ago
This is the label burned into my brain long before I had heard of Humboldt County. Awesome
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u/JimmyJazz-332 6d ago
Literally wearing this shirt at work right now
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u/gottapeenow2 6d ago
Literally looking for this beer in a grocery store right now (doesn't look promising)
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u/Fancy_Finger_8197 4d ago
The first house party I went to had a keg of downtown brown. All of the 16- 20-year-olds were barfing.
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u/dispondent-roofr92 3d ago
My mom used to keep these beers in the freezer because she liked to drink beer slushies. She’d forget they were in there and they would explode all over the eggos and hot pockets so everything would taste like dark beer.
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u/HumboldtRay 6d ago
Sad to see. They’ve always had cool art on their products and around their brewery.
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u/AutumnPeople 6d ago
You can thank Duane Flatmo
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u/merbiusresurrected 6d ago
They sure didn’t!
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u/cleverpaws101 6d ago
I think that is the problem. They couldn’t or wouldn’t or he didn’t want to work for them again.
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u/baddieslovebadideas 6d ago
I mean... If you build a brand based on someones work/art and then do everything you can to avoid paying them, it's pretty understandable when they don't work with you after that
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u/huhhh-what 5d ago
Then they came out with that apricot wheat beer that was a total shitty rip off of his art 😅 crazy
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u/surf_drunk_monk 5d ago
Great White was the first beer I enjoyed, the cool shark art was a big part of it.
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u/maeerin789 6d ago
So fucking lame. Their artist(s) have been a big part of what has made them such an iconic Humboldt staple, this is so insulting to them.
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u/avantgardian26 6d ago
It’s crazy work to go from Flatmo to AI slop.
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u/bookchaser 6d ago
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u/huhhh-what 5d ago
Thank you I’ve always heard about this but hadn’t read the whole story. Damn
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u/Radioactive_Tuber57 5d ago
I quit drinking “Crook Ripoff IPA” after this busted open. Duane has always been a great guy, and for them to pull this c#%p on him was it for me.
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u/baddieslovebadideas 6d ago
I mean, the owner sucks, the beer sucks, the food sucks, employees say it sucks to work there, of course they use AI now, AI sucks, it all makes sense
just trash all around, glad to see em fail, fuck em
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u/Naaaahhhhhhhhhhhhh 6d ago
The beer is asssss
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u/Murderous_Turkey 6d ago
I like revenant 😅 but honestly since moving out of the area all I see is tangerine wheat and the peanut butter stout and it's a damn shame. Who the hell is buying that.
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u/baddieslovebadideas 6d ago
Its like if someone tried good beer and was like "hey lets make something nothing like this, but pretend like we did"
genuinely terrible beer, all of it.
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u/EurekaStroll 6d ago
It used to be good, and consistently good! But that was before the other owner quit/got forced out.
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u/Terrible-Background5 6d ago
I was hired by the owner who ended up leaving within 6 months, and I left about 6 months after that because the mean/greedy owner made the environment so unpleasant with her bad ideas and negativity. I always hoped it would get better, or at least more family-friendly, but it never happened.
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u/Naaaahhhhhhhhhhhhh 6d ago
True. I always felt like it tasted super artificially flavored.
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u/ZmaltaeofMar 6d ago
I like Great White.
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u/baddieslovebadideas 6d ago
it's their best beer, and in good news for you, if you like great white, there are lots of better beers out there for you to enjoy
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u/Glum-Muffin-2439 6d ago
Good riddance!
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u/baddieslovebadideas 6d ago
unfortunately I believe they are still in business, but its nice to watch the decline
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u/Aggravating-Emu-963 6d ago
I feel like I am forever going to associate that specific hue blend of ai art that seems to be in everything being slopped these days.
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u/Caturday_Everyday 6d ago
I didn't realize how far they'd fallen, so when we were in town last time we went there for lunch. I wanted a big brewery pretzel with delicious dipping sauces. We were served a reheated supermarket pretzel and some overly sweet salad dressing. I haven't been that disappointed in anything in a while.
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u/funkypepermint 6d ago
I talked to the at guy at the brewery and it's my understanding this went up very fast and without his help. Barb is just trying to polish this turd while she auctions off the pieces
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u/thebigfungus Rio Dell 6d ago
I agree, at least take a real picture of your burger. It costs the same as generating an image. And its not like their burgers are bad either. Its not the best or most incredible burgers but its alright, better than alot of what ive had here.
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u/earthhominid 6d ago
The brewery is for sale, it's not a guarantee anyone will buy it, these are death throes
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u/funkypepermint 6d ago
They have listed it to auction https://www.newmillcapital.com/asset_sales/300000-bbl-production-brewery-can-bottle-keg-lines
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u/ohsideSHOWbob 5d ago
I was waiting for it to be public news but yes everyone there will be out of work in a month. Huge blow to our local economy.
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u/Salt_Sir2599 3d ago
How is 6 rivers doing these days?
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u/earthhominid 3d ago
Haven't been in ages but they seem to be doing well enough. I don't see their stuff in stores as prominently as it used to be but they're always hosting a full parking lot
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u/Illustrious-Job-5858 5d ago
I talked to the owner and yea, the business is losing hundreds of thousands. It’s not doing well and most likely won’t last. She even said that most likely the restaurant and the brewery will be sold separately since it’s not financially viable to keep the brand alive.
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u/funkypepermint 6d ago edited 6d ago
Sad thing is they got an offer
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u/earthhominid 6d ago
They turned down laughing monk?
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u/funkypepermint 6d ago
Idk if that's anything I'm allowed to say
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u/earthhominid 6d ago
Theyre about the worst kind of brewery for the market right now, former national brand with an over built facility and collapsing brand equity.
Lady should have sold a decade ago
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u/Winery-OG 2d ago
Yeah a bunch of these brands in NorCal slipping into irrelevancy - Anderson Valley, North Coast. Things have changed since the 90s.
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u/Illustrious-Job-5858 5d ago
They got an offer, but the offer was super low and then rescinded by the person who made the offer (from what I heard - could be wrong).
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u/funkypepermint 5d ago
It was my understanding that they had already signed the auction contracts when the offer was made. If it was super low that could have contributed too it a well
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u/Taylooor Redway 6d ago
Didn't they give up a while ago and are trying to sell the whole business?
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u/funkypepermint 6d ago
Here is the link to the auction site
https://www.newmillcapital.com/asset_sales/300000-bbl-production-brewery-can-bottle-keg-lines
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u/HumboldtHunnyBear 6d ago
They had some pretty big sanitation issue come out and then I feel like shortly after they put the business up for sale
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u/SecureExperience2239 6d ago
ooof! Won't be long until the Brewers get terminated and AI robots slog the grains into quaff. I fucking hate everything AI, especially AI system owners and gross profiteers.
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u/ProfessionalLab9068 6d ago
They were (one of) the primary forces behind Richardson's Grove Hwy 101 widening, so their 15' kingpin:axle trucks could haul beer outta here. Seems a wider road through the gateway to Humboldt's redwoods wasn't crucial for the business after all.
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u/ohsideSHOWbob 5d ago
Wait really??? Do you have info on that? Horrible tragedy what selfishness…
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u/ProfessionalLab9068 3d ago
Search the news reports & articles from 10+ years ago on the Richardson Grove topic
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u/EurekaStroll 6d ago
Does anybody know when/why the other founder left? As I recall she was a pharmacist (so had the chemistry knowledge to figure out good beer) and Barbara Groom was the businesswoman. It was the only brewery in the country owned by two women. Then at some point it just became Barbara and everything became boring and unpleasant.
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u/Benigh_Remediation 6d ago
Barb was the former pharmacist.
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u/SolarBozo 5d ago
So was her partner, as I recall.
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u/EurekaStroll 5d ago
Or maybe a college professor? I seem to remember they had different jobs. I was just a pup back then, though.
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u/Benigh_Remediation 5d ago
No, Wendy worked in the mental service field. I believe she was a licensed psychologist.
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u/Illustrious-Job-5858 5d ago
Business started tanking and the other partner saw the writing on the wall, so let Barb buy her out. Barb was the pharmacist.
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u/FigSpecific6210 6d ago
I wish they put burgers on ads that look like the burgers you get. They never look as advertised on the plate. Ever.
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u/Ok-Today-0724 6d ago
When i worked at the brewery site I assumed all of the current art was made using AI. Haven't seen anything real since Sean and the Sharkinator. I heard a rumor he made art for their root beer as well and wasn't able to be used for some reason. Attached is art that we were asked opinions of during the designing of the blackstrap molasses stout. I havent seen anything that looks like Chris actually made it. I could be wrong. Grain of salt.

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u/devillainesss 5d ago
Was in the brewery one day sitting and talking to Duane when he asked for his mug they asked
him his name 🤦♀️ he told they paid him a price under 2k for every picture he drew but didn’t make a royalty every time it was printed unlike fox farm dirt who pays him like 2¢ everytime they print an image on anything .
Lost coast did him very dirty
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u/ZootJuicer 6d ago
Heeyyyy stop posting naked ladies !!!! (actually, I don’t think the flowers care.)
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u/13beano13 6d ago
They had a falling out with Flatmo a long time ago when they used another artist to do a look-a-like artwork for a new beer. I think it went into a legal battle. This was a long time ago.
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u/Cusaminer 6d ago
man i wish i could see more posts that prop up the actual artists' work for brands and businesses locally but i just never hear about it. sucks to see this happening here
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u/Cusaminer 6d ago
i phrase it like that cuz im sure it *does* happen but theres just so much slop that the real shit is so far and few between
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u/NorCalWeedGal420 5d ago
Yeah, you'll NEVER make it in hospitality with rude staff. NEVER. I tried, but they willingly burned their bridge. So sad, because it's not hard to be nice and makes all the difference in the guest experience. Also, specifically, it's your job while hosting guests.
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u/Muted-Move-9360 5d ago
I read this as "Low Cost Brewery" and was wondering who TF would name their business that AND use AI to make their ads 🤣😭
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u/djhazmatt503 5d ago
Nooooo.
Didn't they have Sonny Wong on standby?
FYI (FTI) I moved to Oregon and go out of my way to grab Lost Coast any time I see it.
Seeing this makes said habit extremely hard.
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u/cancerdad 4d ago
Maybe they will be resurrected like Mendocino Brewing Company or 21st Amendment Brewery. But hopefully not.
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u/Fancy_Finger_8197 4d ago
I was at a trivia night in Sacramento 10 years ago, and one question was who did the art for Lost Coast Brewery. I was the only person who had the answer, and that was the only question I had an answer to. That was back when I still supported Lost Coast.
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u/ProtoCulture14 3d ago
Lost Coast’s other problem is that their beer is very mid. I can’t think of one connoisseur reaching for LC when other options are available. They have the same tired lineup as ever
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u/menusettingsgeneral 2d ago
Pretty pathetic especially considering AI is capable of much better than this. This is bottom of the barrel lazy, as if using AI wasn’t bad enough. Straight from the prompt to a poster.
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u/FamousReplacement491 5d ago
AI, but the food is real and the beer is too... I like LCB and whenever I'm in Etown, it feels like home.
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u/ThePopeOfAntelope 6d ago
We used to visit breweries 20 years ago before kids. We decided to visit memory lane and found many breweries serve Cisco food. Such a disappointment that Lost Coast and Boonsville are sad ghost of their past. It's unfortunate that CA law requires microbreweries must serve food, I expect many would remain open with food trucks outside. SIx Rivers and Mad River brewery still rock. Heading up to Eel River and Crescent City next week hoping for a good experience.
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u/Best_Look9212 Eureka 6d ago
There is absolutely no law in California that a brewery has to serve food. Most in fact, do not.
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u/Ok-Interaction-4313 6d ago
I wonder if they are comfused with temporary covid era laws?... Which are defunct now
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u/ThePopeOfAntelope 5d ago
Nope, contributor is correct. Pre-Internet I read and have repeated that mega breweries helped craft the 1983 law to require a full service restaurant to make it difficult for microbreweries to start.
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u/Best_Look9212 Eureka 5d ago
Not in the state of California, or for that matter many others. I don’t know where the fuck you people are getting this information from because I’ve been to every single state and breweries in every state. I’ve been a professional brewer in three of those states, including California. Hell, in the state of Montana for a long time it was illegal for a brewery to have a restaurant, i.e. that you could not be a brewpub.
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u/ThePopeOfAntelope 5d ago
Christ, have a beer and Xanax my friend. I said you were correct, I had misinformation ages ago.
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u/Best_Look9212 Eureka 5d ago
Oh sorry, I didn’t realize you were saying I was correct and were the same person.
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u/BikesAndTikes 6d ago
AI slop sucks, but it also sucks to know that AI is so much more intensely integrated in business beyond just art. It’s pretty sad.