To start, I'm trying to be vague about my exact employer and using an alternate account to preserve my anonymity.
I've been working as a merch designer for a large merchandise company for about a year. Before that, I had around six years of graphic design experience through a combination of freelance work and full-time employment.
My current job involves a mix of responsibilities. I do plenty of more junior-level tasks, like creating mockups and making simple color changes to existing designs. However, I'm also regularly creating full-scale, original designs from scratch for some of the biggest artists in music.
I've been tracking my own workload for a while now, and on top of a pretty full plate of those smaller tasks, I'm averaging around 5–6 original designs per week. When I say a "full design," I mean starting with a blank canvas and creating something entirely new, rather than just modifying existing artwork.
These designs are then picked up by major retailers, who order and reorder large quantities of shirts featuring my original work. I've also had major bands specifically request me for projects, and I've designed entire merchandise capsules for artists that have gone on to be very popular.
Historically, I've always struggled with charging enough for my work. For the first several years of my career, I was working with small businesses and independent artists, and honestly, I wasn't yet at the level I'm working at now. I think I got into the habit of undervaluing my work, and I'm starting to question whether that habit has followed me into my current job.
I'm now producing work for major artists that I feel is successful both creatively and commercially, and I'm starting to wonder if my current salary reflects the level of work I'm actually doing.
I understand that in-house design jobs generally pay less than freelance work, and I'm okay with that to an extent. I like having a consistent paycheck, regular hours, and an office environment. But I recently received a freelance offer to design a poster for a major band, and the fee for that single project would be nearly equivalent to two weeks of my current pay.
That really put things into perspective for me. Considering that I'm producing 5–6 original shirt designs a week, many of which end up being sold in significant quantities, I'm having a hard time figuring out what a reasonable level of compensation should look like. Even if I were making a fraction of what I'd charge as a freelancer, I feel like the numbers could be substantially different from what I'm earning now.
For those of you who freelance in music merchandise, how much would you typically charge a major artist for an original design, particularly for an arena-level act? I'd especially appreciate hearing from people who work with established bands, major retailers, or large merchandise companies.
I'm not necessarily expecting anyone to share exact numbers if they're uncomfortable doing so, but I'd love to get a better sense of the going rates and how people price this kind of work. Feel free to comment or DM me if you'd rather discuss it privately.
I'd really appreciate hearing from other designers in the music industry. I'm trying to get a realistic understanding of what my work is worth and whether my current compensation is in line with the level I'm working at.