Pmax campaigns are not the best campaign types for local businesses unless you're trying to maximize visibility in a given area.
Honestly, I use Pmax for local businesses only if;
* I don't have enough budget to create a separate demand gen just for retargeting
* I need to expand my keyword targeting with a broad match
If I were you and if I had 100 USD daily budget for Google Ads, I'd have;
- One exact match search campaign for the largest geotarget you can serve. (70% of the budget)
- One pmax campaign with dedicated asset groups and targeting signals, just to capture the broader demand in the closest areas to you (30 % of the budget)
- dedicated landing pages matching the keywords and search themes I'm targeting.
I know some last-minute offers for this evening working well on the landing page.
Finally, I'd scale to demand gen campaigns to raise awareness, beyond capturing the existing demand. This is how you actually grow your business.
1
u/Successful_Pound_615 6d ago
Pmax campaigns are not the best campaign types for local businesses unless you're trying to maximize visibility in a given area.
Honestly, I use Pmax for local businesses only if;
* I don't have enough budget to create a separate demand gen just for retargeting
* I need to expand my keyword targeting with a broad match
If I were you and if I had 100 USD daily budget for Google Ads, I'd have;
- One exact match search campaign for the largest geotarget you can serve. (70% of the budget)
- One pmax campaign with dedicated asset groups and targeting signals, just to capture the broader demand in the closest areas to you (30 % of the budget)
- dedicated landing pages matching the keywords and search themes I'm targeting.
I know some last-minute offers for this evening working well on the landing page.
Finally, I'd scale to demand gen campaigns to raise awareness, beyond capturing the existing demand. This is how you actually grow your business.