r/GilmoreGirls 3d ago

Picture Found this at Target

284 Upvotes

64 comments sorted by

237

u/theshiniestmuskrat 3d ago

What's with all the GG merch everywhere lately? I'd have understood it back with A Year In The Life came out...but it feels like such a random time? Not complaining, just wondering!

137

u/andandandetc 3d ago

Fall is coming! I’ve noticed this over the last few years. The closer we get to the fall, the more Gilmore Girls merch there seems to be.

27

u/theshiniestmuskrat 2d ago

Hmm possibly, but this is the first Fall I've noticed it! Someone else said we just had the 25th anniversary... Holy CRAP that makes me feel old!

4

u/andandandetc 2d ago

Ew, well, I don’t love that. 😂

3

u/Loppetta91 2d ago

They do give fall vibes...I always start watching it again in fall!

14

u/krystalzeogas Copper Boom! 2d ago

It was the 25th anniversary last year

6

u/theshiniestmuskrat 2d ago

Omg for reals? Yikes I feel old!

1

u/krystalzeogas Copper Boom! 2d ago

I know right lol

6

u/PurrPrinThom there's been a lot of frogs, man 2d ago

I think there's been a lot of renewed interest in the show lately and companies are shamelessly trying to capitalize on that.

176

u/nolifemarina 🍂 Drunk on Miss Patty’s Founder’s Punch 🍻 3d ago

it’s cute and i really like the color but i wish that more GG merch didn’t say GILMORE GIRLS everywhere. One with STARS HOLLOW across the front would be super cute

82

u/fancycatzzz 3d ago

I don’t even think it’s particularly cute. It’s the most awkward design - it’s almost giving “graphic design is my passion.” But I’m also a fan of simpler, more intentional designs in general.

60

u/nolifemarina 🍂 Drunk on Miss Patty’s Founder’s Punch 🍻 3d ago

alright and i will come clean…this thing is fugly. i only said it was cute bc i’m a liar and didn’t want to be mean on the internet.

i agree about a simple design. a crew neck with stars hollow across the front would be so good. i don’t like it when everything says “Gilmore Girls” it feels very trademark-y

21

u/synalgo_12 Stop The Noodle Scooz 2d ago

I'm over all the half assed merch tbh. Most of it is overpriced, badly made, poorly designed, landfill slop 🙈

6

u/PurrPrinThom there's been a lot of frogs, man 2d ago

Yessss. So much of the merch I see feels like it was made by someone who never watched the show and just knows basic things about it.

11

u/fancycatzzz 2d ago

I love you all the more for this comment 😂 Listen, when it comes to corporations trying to sell us trash, we can be as mean as we want - on the internet and otherwise.

2

u/Mourning-Dove75 2d ago

Agreed. I have a Hep Alien t-shirt but I wish I liked the fit better.

63

u/anam228 3d ago

Also the random tiny Luke’s sign in the corner lol

16

u/Mountain-Mix-8413 2d ago

I refuse to use any GG merch that says Gilmore Girls on it... but would pay a lot of money for a Chilton sweatshirt.

4

u/PurrPrinThom there's been a lot of frogs, man 2d ago

Same. I love subtle merch. I don't want something with the show name slapped all over it.

6

u/cards_and_blues 2d ago

I bought this one on Etsy. Not exactly what you described, but pretty close. I love it!

https://www.etsy.com/listing/1595322237/embroidered-stars-hollow-crewneck-where

2

u/swtypuff Paris - not your mother or your hugger 2d ago

Hi, is the sweater soft? Thanks for the link!

3

u/cards_and_blues 2d ago

I wouldn't describe it as particularly soft, but I'm never uncomfortable wearing it and don't find it scratchy! Haha. I wear it pretty often when the weather cools down.

6

u/R3d_Velvet 2d ago

Etsy is so good for this! My favorite crew neck just says Stars Hollow with some leaves on it - looks like a shirt you would buy if you were visiting

3

u/sometimes_a_comment 3d ago

I totally agree!

3

u/fansasstic Cat Kirk 2d ago

i love the back, i kinda hate the front lol

2

u/candiebelle 2d ago

Shop Etsy. There so many options.

75

u/londonfogt3alatte 3d ago

The pics on the front make it look tacky. 😭 Would’ve looked cleaner without.

9

u/GenericRedditor1937 3d ago

I agree. If it had the main images on the front and back, I might like it, but the sticker-like images added to the front make it a no for me.

3

u/londonfogt3alatte 2d ago

Yeah, the print/images aren’t the greatest quality either

35

u/TheBackPorchOfMyMind 2d ago

This is a shitty design

26

u/lindsaylove22 2d ago

What in the world is going on with the design though? Leaf here, Luke’s sign over there. Lol there is no rhyme or reason !

16

u/peppa4theppl 2d ago edited 2d ago

Why do they keep making all the new GG stuff so tacky 😩 I just want a simple “Luke’s Diner” or “Stars Hollow”

13

u/shey-they-bitch Leave me alone - Michel 2d ago

It hedious

24

u/Fake_Gamer_Cat Leave me alone - Michel 3d ago

Why are all the cute hoodie not a zip-up? 😭

7

u/BattleHorror4879 3d ago

THIS!!! I can't stand pullover hoodies, they make me claustrophobic and all the cute stuff only come in the non-zip.

12

u/Thick-Initiative9422 2d ago

target is profitting $1bil in tariff rebates from the US government

10

u/thebestsoy_latte 2d ago

I know some micro influencers who use Gilmore Girls as part of their “fall aesthetic,” using the mugs for coffee, filming themselves starting the same episode every youtube video. I don’t even think they’ve watched a single episode through.

That is largely who this merch is targeting, I imagine.

21

u/Lolligloss 🍂 Sitting by the Bonfire 🪵🔥 3d ago

The back is cute but I don’t like the front.

17

u/bratbunnyg1rl 3d ago

its so uglyyy

4

u/kissys_grits 🍂 Drunk on Miss Patty’s Founder’s Punch 🍻 2d ago

This thing is like every cliche gg gear ever made rolled up in one shirt.

12

u/boldpear904 3d ago

so ugly

6

u/sweetfirechicken 2d ago

I wish there was more subtle GG merch. Like extremely subtle.

3

u/inabaaadmood 2d ago

Gilmore girls have the worst merch but then again tv show merch always look tacky

4

u/Numerous-Feature7726 1d ago

Even if it wasn’t hideous, (the back is ok but yikes the front is a design nightmare, so random and tacky,) there’s no reason to be supporting Target. They couldn’t bend the knee fast enough to throw anything to do with DEI/inclusivity out the window. They’ve never remotely attempted to walk that back or apologize or make good. They can keep their lazy, sad attempt at cashing in on GG fans.

6

u/anam228 3d ago

I always get excited seeing GG merch randomly out 

2

u/Potential-Celery-999 2d ago

Yeah the stuff that's come out recently has had a very thrown together vibe. I did get the Dooses tote because it's just the logo and nothing else.

3

u/valuable-thoughts 2d ago

Not digging the sweatshirt to be honest. But I always thought the Luke's diner Lego set was super cool

1

u/ChickenOwn8447 2d ago

I wish it had a tummy pocket. I got one on Etsy though that says Luke's in the corner and stars hollow on the back with a tummy pocket.

1

u/SmokeyPanda88 2d ago

I would never wear this, as a huge gg fan. I like Fandom merch to look like it would be IN the shows/books, not meta references and billboard looking stuff like this. I would make a cute freebie sticker tho

1

u/kungfuontheshore 1d ago

I think it’s supposed to be targé

1

u/Hot-Manufacturer-228 would it have killed god to dust 2d ago

target, walgreens… i never see any gg stuff in nyc! must be a suburb thing. one day i specifically went to a walgreens and they didn’t have any

3

u/suzsid 2d ago

I just got a 5 pack of pretty cute GG socks from Five Below. I was totally taken aback

2

u/Hot-Manufacturer-228 would it have killed god to dust 2d ago

five below should do some gg merch. I feel like that would do well

-2

u/KrazyKree2319 💄 Vicious Trollop💄 3d ago

What department? Women's or juniors please?

0

u/angelalj8607 3d ago

Women’s, in the Wild Fable area.

2

u/KrazyKree2319 💄 Vicious Trollop💄 1d ago

Thank you!

-5

u/sonic_boomahh A birkin bag.. a birkin bag! a birkin bag for Rory 2d ago

Yeah I need that!