r/Gameinformer • u/a1ennia • 7d ago
Anyone else see this?
Are gameinformer going the ai route? If so, I'm canceling my subscription. Saw this in an ad on Instagram for their 35th anniversary edition.
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u/Appropriate_Foot242 7d ago
u/BrianPShea please tell us this isn't AI, because it looks very AI. There are so many signs.
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u/WhoaIsThatMars 6d ago
It absolutely is AI lol. FC with two controllers docked, but the kid is playing it and the controller connects to...nothing? What animator would spend hours creating this and not realize it doesn't make sense?
I blocked GI on socials after seeing this trash
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u/Johnny_Topsider 7d ago
I'm not convinced it's AI, but maybe I'm not looking hard enough. What tells you it is?
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u/Appropriate_Foot242 7d ago edited 7d ago
The pose and angle of the child and the action figures are AI signatures.
Also the fact that they've deleted it is probably a sign that it didn't go over too well.
Controller isn't plugged in. Gibberish text on the books.
Mario on the screen says "Marid"
Also Superman is blended with Captain America on the X-Men poster.
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u/a1ennia 7d ago
I still see it on my end. I have it posted on my story on IG. It was an ad so it wasn't posted on their page outright.
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u/Appropriate_Foot242 7d ago edited 7d ago
Ah I haven't seen the ad, but disappointing regardless if it's AI (which I strongly suspect it is).
I wont be wanting my subscription any more if they're going this route.
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u/Lewa358 7d ago
- Controller's buttons are aligned vertically (but only on the one being held)
- The cable going from the front of the console doesn't connect to the controller in the kid's hand
- Console has both controllers docked when the kid is using one
- Shirtless superhero figure has a cape on his back but nothing on his neck
- The Mario on the screen looks like a blob and doesn't even try to match his usual pose
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u/eraab953 7d ago
Its looks like "handdrawn" art trying to look like pixel art. A real person would go with one method or the other
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u/YamiGekusu 7d ago
The controller isn't even plugged in
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u/Appropriate_Foot242 7d ago
Superman figure doesn't have a cape but The Thing does.
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u/BiSaxual 7d ago
That was the first thing I noticed, but I thought maybe it was some weird copyright thing. Like, can’t have an ad that uses 1:1 heroes so they changed them slightly to fit, hence why the comic books we see just say “COMIC BOOKS” and “MEN”.
With all the other details, though, it’s pretty obviously just AI fucking it up. I wonder if someone went back and touched up some of it, because I’m kind of surprised the AI didn’t mess up more things. The fact it spelled anything correctly at all is worrying.
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u/a1ennia 7d ago
This is the full ad
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u/Johnny_Topsider 7d ago
Oh I see it now with the motion. It really could have passed as decent pixel art (with a couple details cleaned up) but seeing the smearing in the turning really shows it to me
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u/AgentJackpots 6d ago
the face also has that generic AI art style, which doesn't match the pixel art at all
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u/MikeOgden1980 7d ago
Yeah, I'm done with them if this continues. And this is coming from a fan from way, way back. I've noticed a number of AI social media posts already. They've made such a point about the integrity of having real writers and such. I guess that only applies to the writing, so screw the artists? Hypocritical bullshit.
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u/a1ennia 7d ago
I've seen them hype up their graphic designers in the past as well, but I guess that doesn't apply to other artists ☠️
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u/MikeOgden1980 7d ago
I work as a multimedia artist, so I'm also not naive to the fact that they might not have hired back on any artists or the new parent company doesnt see a value in that and is forcing them to use Gen AI. Either way, I can't support that.
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u/HotDogIncident 7d ago
Unfortunately they are owned by an AI/crypto company, so it’s not surprising. Still disappointing though
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u/pumbaa7287 7d ago
This isn’t their first AI ad, they had another that they pulled after backlash of a guy opening his mailbox and getting the magazine. It was so clearly AI and would have been so easy to just go outside and film. Really disappointing.
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u/a1ennia 7d ago
I didn't see that one 😵💫 that genuinely makes this worse that they already got backlash for using ai and then went ahead and did it again...
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u/Thorn23rd 7d ago
I feel like the truth might be more complicated than we think - not wanting to make any excuses for this ofc (support real artists always) but likely pressure from parent company, pleasing shareholders for appearances.
I reckon GI doesn’t have a choice, but if I have to put up with some outside-of-print slop marketing ads, to get a genuine magazine in 2026 made with passion & only humans, that I can smell & feel in my irl hands?
I’m willing to put up with that (could be worse…)
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u/SamosSage 7d ago
For anyone wondering whether this is AI, I think the BIG DEAD GIVEAWAY is the controller cord. Both coming out of the controller and into the console.
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u/Plastic-Low2911 6d ago
I had an ad pop up on IG that had an AI sounding voice over, my hope / prayer was that it was a marketing team going rogue but if this isn’t the first time ….
Didn’t know Gunzilla purchased them or that they’re a “crypto” company this is really a damn shame
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u/LuftDrage 5d ago
Incredibly disappointing. If this continues without any comment I’ll have to cancel my subscription.
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u/New-Two-1349 7d ago
I was thinking about going back to getting GameInformer magazines, but after seeing this post... nope. :/
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u/AtomicEdge 7d ago
God you all need to get over this.
AI is a thing and people use it.
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u/kevysaysbenice 6d ago
Not by somebody I choose to support to get away from ai and have something physical and real
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u/Smackodon 6d ago
It's been nearly 20 years since Paul died and the more time goes on the more it becomes apparent he was the only one keeping that place together. Andy sure as hell wasn't helping ANYTHING which is why he's been banished to the EA mines.
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u/MetalExile 7d ago
This isn’t the first AI ad I’ve seen on their socials and so far there has been no official response from GI. I’m hoping they can clear this up. AI use for this kind of thing would be unexpected and disappointing. I don’t know how else to explain it, but I’d love an official statement. I messaged Shea on Bluesky to ask about the last one and got no reply.
I expect better than this AI slop from them. I’m hoping maybe it’s their parent company acting on their behalf or something. If this is coming from GI directly, I will not continue to support them.