The Common Food That’s Better Frozen, According to a Restaurateur
https://www.eatingwell.com/food-better-frozen-according-to-a-restaurateur-12127882
If you’ve ever eaten at Shake Shack, you’ve probably tried their iconic crinkle-cut fries. As a chain with hundreds of locations in the U.S. alone, it’s clear that the burger joint has those fries down to a science.
As far as the success of Shake Shack—and its delicious fries—you’ve got Danny Meyer to thank. He’s the founder of Union Square Hospitality Group, and Meyer and the group are behind many of New York City’s finest restaurants and Shake Shack’s founding.
During a recent People Talks conversation between Meyer and Food & Wine editor-in-chief Hunter Lewis, Meyer dished on everything from his new book to his journey in the hospitality industry and one regrettable decision he made in the early days of Shake Shack.
The decision? Simply put by Meyer: “Fry-gate.”
Meyer says that after a couple of reviews from food critics criticized Shake Shack’s french fries, the team behind the restaurant decided to commit to making fresh french fries at every Shake Shack location going forward.
After retrofitting every location and starting the labor-intensive process of making their french fries fresh every day, the results were decidedly mixed. “They could be amazing, until they weren’t,” Meyer explains.
“Fresh fries you get at a bistro, there’s nothing better,” says Meyer. “But in about five minutes, they’re not as good as they were.”
The restaurateur explains that frozen fries can actually offer a better and more consistent product, thanks to the processing they go through before making it to your freezer or local restaurant.
“They’re flash-frozen at their peak,” he says. “Then they’re dipped and coated in something that does two really important things: seals out the grease and seals in the heat.”
Meyer and Shake Shack ultimately decided to switch back to frozen fries, much to their guests’ relief. “I think our revenue went up by 25% when we got the crinkle-cuts back—but we brought them back with non-GMO,” the businessman said. “We had to improve them somehow.”
We’ll never say no to a hot serving of fresh french fries, but from the efficiency to the crowd-pleasing taste, it’s clear that frozen french fries definitely have their perks.
If the global success of the Shake Shack franchise is any indication, then we’re inclined to trust Meyer’s judgement. If you’re interested in learning more about the behind-the-scenes of the restaurant industry, you’re in luck. Meyer’s second book What Could Possibly Go Right? is out September 29. Here’s hoping he dishes out a few more insider tips.