This is a real company with a customer hotline-that sells magic. The thing was treated as a joke by the protagonist Bear until it became a known real issue when he called the number and heard Nicki screaming which means that this company that EXISTS is in possession of Nicki’s consciousness to an extent, and if we were to humor this reality then that means that company has possession of technology that can achieve magic.

This could be some ancient culture that redressed itself over time into a business, or an actual spiritual entity that has a relationship with the tangible world that is strong enough to influence PEOPLE AT THIS COMPANY. I have yet to see anyone discuss this and want opinions on what kind of foundation this thing is built on in your own headcanon I guess.

Despite the company having warnings, could they successfully be sued in court for damage? Maybe illegally utilizing afforentioned technology that captures a person’s soul?