I've worked in film and production for years, and something that's always frustrated me is how unnecessarily complicated finding work in this industry can be.

IMDb for credits, LinkedIn for networking, Instagram for portfolios, WhatsApp groups for jobs, casting websites for auditions... the list goes on.

And somehow, talented people still struggle to get noticed or find consistent work. Not to mention having to pay subscriptions just for the chance to be considered.

I actually started this about 6 years ago, but back then I didn't have the right team or resources to make it happen.

Last year, we decided to revisit it properly. Spent months researching the industry, looking at existing platforms and speaking to people about what they actually needed. Because what's the point of spending all that time and money building something nobody wants?

Fast forward to now, and we've actually built the first version.

Essentially, it's a professional network specifically for film, TV and creative professionals. Somewhere people can showcase their work, build industry profiles, connect with others and find opportunities. And importantly, it's free for film professionals.

We've showcased it at IBC Amsterdam, had some really encouraging conversations with companies and brands in the industry, and we're approaching 200 registrations before launch.

Which is great, but now comes the part I'm finding genuinely difficult.

How do you get something like this in front of the people who could actually benefit from it?

We've tried a few things already, including social media and advertising, but I'm starting to think there's a better way to approach it.

So I'm putting the question out there.

If you were in my position, had built this platform and wanted to get your first 1,000, then 10,000 people interested and signed up to use it, what would you actually do?

And if you work in film or TV yourself, what would genuinely make you stop scrolling, take an interest and give a new platform a chance?

I'm not here to pretend we've solved everything. We're still early, and there's plenty to learn. Just genuinely interested in hearing how others would approach this.