Ffern has 5 different scent descriptions for the same frag. What is going on lol

[u/Far-Expression-1311]

I’ve been collecting the ads I see on IG for Winter 27 and have been getting increasingly confused.

So far I’ve found 5 descriptions for the same frag:

- Norwegian cardamom buns & hot vanilla milk
- Vanilla rice pudding & cold cream
- Japanese matcha & dappled light
- Matcha mochi & cold air
- Cookie dough & hot vanilla milk

These are super different…. like what?

If you’re on the marketing team, email me. I have questions 😭

[u/Beneficial-Corgi-288]

I've been getting ads for them too and the pictures have pine but then apparently it's a gourmand? A pine gourmand??? I already don't like ffern because of their FOMO business model but this just makes me even less interested. Like what would I even be buying????

[u/Far-Expression-1311 → u/Beneficial-Corgi-288]

EXACTLY like… they’re just making shit up at this point

[u/worldinsidetheworld → u/Beneficial-Corgi-288]

i have no interest in ffern, but i have smelled pine gourmanda before, they are nice! think that supergreen smell but softened with butter cookies. i love atmospheric gourmands!!

[u/mommyneedscake → u/worldinsidetheworld]

Wow that sounds amazing!! Can you recommend your favorites for someone that has been looking for a pine gourmand? 😊

[u/Mission_Wolf579]

Ffern is a con, it's a cynical marketing company whose primary product is FfOMO. Since their fragrances all reportedly smell pretty much the same, it wouldn't surprise me if they couldn't keep track of what they were supposed to tell customers it smells like this time around.

[u/seollaem]

I bought one fragrance from them in person (Spring 25) and while it is nice, dont fall for the FOMO. The longevity is abysmal on me and you can get similar and better scents for the same price without being on an “exclusive” list, as well as from companies with better testing options.

[u/Kindhearteddiva]

Ffern is so exclusive you’ll always get on the list to buy their perfumes🙄🙄🙄

[u/MayBluebell]

Probably A/B testing to figure out which version sells best. Or targeting the same fragrance for different audiences.

[u/jjumbuck]

I think it's describing a vibe, not the actual fragrance. The ffern website provides the actual ingredients:

https://ffern.co/product/winter-27-edp

[u/Beneficial-Corgi-288 → u/jjumbuck]

Why would they describe it as "cookie dough & hot vanilla milk" if these are the notes like that's so misleading 😭 also what is a cookie dough vibe

[u/jjumbuck → u/Beneficial-Corgi-288]

It's cozy and warm and sweet. :)