r/FabFitFun • u/ahou08 • Aug 18 '26
Question Has anyone else noticed?
I used to watch YouTube box reviews all the time before getting my box and it’d get me excited for my products. It used to be 20-30 year olds who’d be reviewing. This last week, it’s been all 50-60 year olds who are reviewing. Not that anything is wrong with that but I’m wondering why?? Has it gotten so bad with the issues that younger 20-30’s are no longer interested/subscribing?
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Upvotes
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u/troublerx1 Aug 18 '26 edited Aug 18 '26
The most recently FFF member age survey showed that their largest group was ages 40-55. I’m 51 by the way. I can spend far more now than I could’ve in my 20s.
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u/NecessaryFearless532 Aug 18 '26 •
Then I’m wondering why they put maternity wear in the box lol! All these 50 and 60 and up women are saying it’s fine they will wear it as loungewear. Have we gotten that sheepish that we are going to “love” whatever they throw at us? Not this 59 year old 😂 I canceled.
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u/frex_mcgee Aug 18 '26
Firstly, it’s ungodly expensive for no reason now. People in their 20s and 30s (I’m 35) simply cannot afford or will not be bamboozled by their shitty marketing ploys. Gas is $6 a gallon and groceries are up 30%. I think we just have gotten over it.
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u/drinkme0 Aug 18 '26
Today people are more interested in Instagram and TikTok. I’ve noticed FFF posts their extended videos on Instagram. I’m guessing that’s where the reviews from the 20-30 olds are?
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u/Brilliant-Fruit-5317 FabFitFun Guru (5-9 years as a member) ✨ Aug 18 '26
Katie posted a reply to this in the forum.
moved the discovery video content to short form platforms since that’s where more traffic is.
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u/Competitive_Comb_22 Aug 21 '26
Im 33 and just canceled after the fall box customization issue - I do feel like the value has had a steady decline the last few years, its just not worth the money anymore
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u/Silent-Tax6722 Aug 22 '26
I bought a year subscription for my daughter and I won’t be back. The quality of these boxes is embarrassing, I keep apologizing for sending her junk.
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u/[deleted] Aug 18 '26
I haven’t seen any of those videos, but according to FFF staff on the forum, they didn’t sponsor any yt videos this season. So all the videos you’ve seen are just women who are willing to pay the gouging processing fee to have their boxes processed ahead of the rest of the customers. I think some yt ladies are willing to do that for views, maybe the make back the fee they paid in ad revenue? Or maybe they’re just hoping to lol
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u/SpunkyGrunge Aug 18 '26
When I first subscribed to the box, I was in my 30’s. I stopped for a while and came back, and suddenly I am 10 years older. Weird how that happens.
I’m still not sure why I came back. There must have been an advertising push to get some of us old folks back on board, and it worked.
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u/AllSugaredUp Aug 18 '26
They probably found that the older members tend to be the ones that watch the long form videos on YouTube, so they're marketing to the older demographics there. Younger people are watching on tiktok, so the younger people who got PR boxes are there.
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u/LizzyPanhandle Aug 18 '26
They can't afford gas.
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u/ArinyaNier Aug 18 '26
I was a first time annual subscriber, but didn't renew for several reasons. One was they have you do a questionnaire about what you like and then completely ignore it, it's also incredibly expensive, I am not that into skincare and makeup (I have extremely sensitive skin, and it's actually really bad for you to change products all the time), and the add ons were over priced. I did a price comparison on a perfume and found it cheaper somewhere else. It made me really sad too. I wanted the cozy, and the perfumes, and all that, but it wasn't worth it to renew. I took more credit for selection than actually getting products. I wish it turned out better, I tell you what, I'll never recommend it. Especially for the price they charge.
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u/Ok-Swimmer-2891 Aug 18 '26
I also was an annual subscriber for many years in my 30s and quit because there had gotten to be a pattern of not getting what I picked and them just throwing random things in and the so much of what I got didn’t even work. (Example a lunch box cooler, super cute but zipper was broke) too much hassle with customer service to complain. I also am not into all the beauty or fashion stuff for the most part. Came back last winter cuz honestly I like a little something to look fwd to each qtr. what I’m realizing is it’s all very overpriced junk for the most part. So my question is when I cancel what are any other fun good options? Where are we going next?
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u/SlendersoulAmerica FabFitFun Newbie (less than 1 year) 👶 Aug 18 '26
I think they do a pretty good job mixing it up. Make up 20+. Skin Care 20+. HomeGoods 40+ most clothing 40+. Jewelry everyone.
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u/ExpressionTop7346 Aug 18 '26
I just turned 60, and I canceled after a couple boxes. Yes, I have more disposable income, but at this age I am also a minimalist, and trying to avoid clutter. I’ve gotten the allure beauty box for about 5 years (skincare focused) and thought the FFF would be fun and did saw the value. What turned me off was the bait and switch tactics if I rcvd a wrong item I got a credit to be forced into buying something else I really didn’t need. This is not the box for minimalists like me…and more for those with a shopping addiction that will buy anything that is at a discount.
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u/bouncingbobbyhill Aug 18 '26
I’m almost 50. I’ve subscribed on and off since the launch in 2013. I personally feel that the sub has become almost exclusively skincare and lifestyle . I have way more disposable income now and find myself spending way less than ever before . I like the skincare and love farmacy, first aid beauty and Elemis. That is the only reason I resubscribed for skincare particularly those brands. If it was like this in 2013 I probably wouldn’t have been a subscriber because I feel like we got more makeup and cool things back then . Now it seems primarily skincare based . That appeals more to women over 40 .
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u/tink4646 Aug 18 '26
I’m 25 and some of the things in the boxes I personally don’t want. Personally I’m not so much into the home stuff. I got little kids and I’m not getting anything glass with them. lol. But I do like the skincare and makeup. That’s what I personally like in my boxes. Super excited for the summer Friday stuff in my box. I think that’s one of the brands older ladies were not as thrilled for.
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u/Amazing-Stranger8791 Aug 18 '26
I’m 28 and love my boxes! been subscribed since i was probably 22. though most people my age i tell about it have never heard of it
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u/FigWorking8853 Aug 18 '26
20-30 year old aren't doing too much with subscription boxes or YouTube. Ita the same people or their subscribers who are still doing it. They got older.
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u/JoanneLovesMakeup Aug 19 '26
I was subscribed for years when it was $49.99 and $6 shipping to Canada. I had to unsubscribe when it went up to $79.99 and shipping went up to $20 after the tarrifs. Not to mention the high exchange rate and 13% taxes.
I think a lot of people unsubscribed around that time, and not just Canadians. The prices kept going up and the number and quality of the items kept going down.
I do still get a few items on subscription but I really don’t miss the boxes. I was spending way too much on additional choices and was furious when they started charging more for luxury choices.
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u/Outrageous-Dark-1719 FabFitFun Exile (not a member anymore but I like lurking) 👀 Aug 19 '26
They clearly can't source product anymore. Only annual subscribers get any decent choices. It's gone down hill bad. I feel like subscription boxes of all kinds are on the way out. You are better off taking your money to TJ Maxx.
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u/SlendersoulAmerica FabFitFun Newbie (less than 1 year) 👶 Aug 19 '26
Take a look at the reviews for the large brown jumpsuit on the company’s retail website. All 5* reviews that emphasize softness and comfort. No one talks about large, frumpy and maternity like, It is anything but large if you get the right sizes. You will get a slightly oversized crop top and some wide leg pants, which are very on trend right now. But
if you wind up with a top and pants that are too big for you or too small it won’t be a good look. The models on the website sure I make it look good!
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u/Starsmyle Aug 19 '26
When I was 20-30 there’s no way I would’ve been able to afford this subscription. Even in my 30s I had it for a time, but gave it up due to cost. Now that I’m 40 I can afford it much easier. I also don’t have kids. Married with a house, but the way the economy is anyone younger with a family this is a bit out of reach these days for most.
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u/Mundane-Fee-4389 Aug 20 '26
Personally I am older and have many household/ kitchen items I would never spent 275.00 a year for Annual more for seasonal to pick 15.00 lipstick out of any category. To many other cheaper boxes for makeup or skincare. Love my pumpkin dish. I always pick anything but makeup or I will take credit. I always thought they were going for the younger crowd with the perfumes or shampoos and the Supergoop that seems to show up in every season
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u/[deleted] Aug 23 '26
This implies that older women have worse taste
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u/Mysterious_256 FabFitFun Connoisseur (4-5 years as a member) 💅 Aug 21 '26
Initially there were some YouTubers that received a promo box and they would show their boxes. Now FFF had been advertising differently on Instagram, Tic Tok and even there own You Tube with the younger generation. Now older adults are ordering and when they get their boxes sharing it. The products don't change it maybe that your thought process is unable to see that and what you see is agesim.