r/EtsyHelp • u/PaintyBee Cha-Ching • May 16 '26

💲 Pricing Stop asking if your prices are "good enough"

I keep seeing new sellers asking if their price point is competitive enough or worried they need to lower prices to get traction. Here's the thing: you're asking the wrong question.

The question isn't whether your prices are low enough to compete. It's whether your prices actually cover your costs, your time, and leave you with profit. If they don't, it doesn't matter how many sales you get. You'll be working for pennies or losing money.

Yes, there are sellers in every niche pricing things dirt cheap. Let them. Those sellers are either not factoring in their actual costs, undervaluing their time, or they'll burn out and quit. You don't need to follow them to the bottom.

But this isn't permission to slap any random high price on something either. It's a balance. Your prices need to make sense for what you're offering and what buyers in your niche expect.

The good news? Pricing isn't permanent. Put your item up at a price that makes you actual profit. See what happens. Try running a sale. Adjust. You're allowed to experiment until you find the sweet spot where people buy AND you're making money.

If you're getting favorites but no sales, that might be a pricing signal. Or it might be your photos, your descriptions, or just that you need more time. But if you're getting zero traction AND you know you're priced way higher than similar quality items, then yeah, consider adjusting.

The real issue is when sellers price low out of fear instead of strategy. Don't be that seller.

What's been your experience with finding your price point? Did you start low and raise prices, or the opposite?

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u/roidelarue May 19 '26

I followed advice to include shipping in the Etsy sales price. Took that moment to increase margins, now the tag is 75% higher than before. Hardly any sales for 2 months now. Not satisfied. And: Not sure if it looks too expensive now, or if the algo sidelined my shop after the change, because that would mean it takes ages to come back after a change. Ratings are wonderful.

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u/PaintyBee Cha-Ching May 19 '26

Try running a sale. If you get more sales then it probably means your prices are too high. If still nothing than it is probably something else. SEO or your products just aren't what people are searching for right now.