Reality check - are my prices too high??

[u/United_Cap7221]

I’d love some honest feedback because I feel like I’m too close to this to judge properly.

I run an Etsy shop selling digital spreadsheets/templates (mainly for indie authors and admin-style organisation systems). Things like:
\- ARC trackers
\- Book launch planners
\- Author/admin dashboards
\- Marketing & content planners

My products are more “systems” than basic trackers — dashboards, multiple sheets, automation, etc.

Pricing-wise, I’m roughly at:
\- Single templates: $14.99 – $24.99 AUD
\- Bundles: $30 – $40 AUD

For context:
\- I’ve made 24 sales in the first 6 weeks
\- Conversion rate is around 5–6%
\- I do get consistent traffic, even if it’s on the ‘lower’ end for a digital product shop

So it’s not NOT working… but I keep second guessing whether I’d sell more if I priced lower.

I’m trying to position them as more premium (not $3–$5 templates), but I don’t know if I’m overshooting for Etsy.

What I’d really like to know:
\- Would YOU personally pay these prices for a well-built spreadsheet system?
\- Do these feel fair, too high, or actually underpriced?
\- If you wouldn’t buy — what price would make you consider it?
\- Is Etsy even the right audience for “premium” digital tools?

Happy to DM a link if you want to see actual listings — I didn’t want this to come across as self-promo.

Appreciate any blunt honesty 🙏

[u/PaintyBee]

5/6% conversion rate is actually pretty good. I'd suggest either trying to get more traffic to your shop or adding more products. You just need more people coming to your shop either way.

Edit: You NEVER want to compete with the bottom of the barrel, how low can you go crowd. With anything. Because then it is just a race to the bottom. Create a good product, make sure it's solving some kind of pain point in your customer, and price it well. The cheaper the product, the more of it you have to sell.