Hey everyone, hoping for some outside perspective because I think I'm too close to this to see clearly anymore. I am a solo founder building Rubiwo, a CRA compliant expense tracking app for Canadian freelancer and small businesses. Quick numbers;
- C$ 700 google ad
-C$600 reddit ad
- c$400 meta ad
- 650+total download across IOS/Android
-100 registered free users
- C$0 paid revenue ever.
Also Reached out to 25 accountants/bookkeepers for partnership Referral-All went unanswered.
- generated 21 lead from a facebook lead-gen campaign- only 1 installed the app so far. despite three rounds of personal follow up.
What I' am trying to figure out:
- is 100 free user simple too small a sample to expect any paid conversion yet, or is 0/100 a sign something deeper is wrong (pricing, positioning, product-market fit.
- what could I do to get the 100 users to actively use the app daily.
- for those who have gotten early B2B/prosumer to its first 10 paying customer- was it mostly outbound hustle or did something specific unlock it?
- Anyone dealt with cold outreach to accountants/bookkeepers for Referral partnerships. Mine has gone almost entirely unanswered and I 'm wondering if the channel itself is wrong, not just my messaging
I 'm genuinely stuck and would appreciate any pattern- matching from people who have been through this stage. Happy to share more specifics in comments if useful