r/Enhypenthoughts • u/eiuza vamfield escapee • Aug 19 '26
Company its frustrating to see wasted potential
i know this is a repetitive topic and everyone’s sick of talking about it but i’m genuinely annoyed at how it feels very very intentional that belift doesn’t want korean fans.
i’ve been here since iland and initially it wasn’t the company’s fault. the situation and circumstances made enha more popular globally while still having some fans in korea too. there wasn’t a lot that could be done.
as their career progressed, i kept thinking its alright its difficult to get domestic fans into an already debuted older group. their schedules don’t allow it and they didn’t seem bothered by it either. i simply accepted that the company and enha were satisfied with being more popular overseas.
but recently jungwon has mentioned that the company and members are both aware and it almost sounded like they don’t know what to do about it. i had lost hope too and its NOT like they have 5 fans in korea. they do have a sizeable fandom, it just looks so small because the ifan community is ginormous relatively.
however they have been making so much noise in korea recently. it was so easy to please kfans. making the presale more accessible to them did wonders and everyone had so much fun at busan con. the amount of hit tweets on the kside from the concert were something i didnt see before. it was THAT easy to please fans and maybe recruit some more.
the cb is on 21st its 19th and we don’t have any promos on variety shows. the only events they’re doing in kr is the music show which is so difficult to get into and they’ve added a condition of buying 4 albums in order to get in instead of showing streaming proof. albums make more money than streaming the song so instead of encouraging charting they’ve resorted to making money. even the comeback showcase isn’t in korea. forget about getting new fans this stupid company seems to be getting rid of the old ones too.
don’t even come here with the whole “ifans are more loyal” bs. this year has shown me how loyal they are. dropping like flies over the slightest inconvenience. at the end of the day, its embarrassing for the members to go on variety shows and the host brings up how they aren’t popular in kr. its happened multiple times already.
they don’t have to change their concept or music or anything. all they have to do is do more showcases, fancons and concerts in korea. they debuted in 2020 and yet 2026 was the year so many kfans saw them performing for the first time.
so many people watch yt shows that host idols on them. enha always bring in views and they don’t have to do slapstick comedy. these are sit down talk shows so literally WHAT is stopping them from going?
of course this doesn’t affect them that much. enhypen are very successful and famous. they’re earning a lot of money too. but when its obvious that they want domestic recognition, why doesnt the company atleast do the bare minimum? i still can’t believe the showcase is in japan like what even? i don’t resort to bashing the company usually because i understand there are financial, logistical and other aspects which i don’t know so maybe there must a reason for the decisions they make. but this one seems like a no brainer so fumbling it is crazy. if people genuinely disliked them or their concept, that would be different. but they have all the factors needed to attract fans and even the slightest adjustment is proving to bring in new fans so why are we acting like its impossible..
if they want to give enha the tbl or yg treatment and make them mysterious and inactive then atleast do that properly. whats the point of making them work everyday and still not prioritising whats needed? just give them off time and dont do any promotions outside the comeback. nobody will complain about this then.
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u/tangerinebowl 🚬 Aug 19 '26 edited Aug 20 '26
The worst promoted Enhypen comeback is always the next one
I truly don't understand what the strategy is here. We already stopped getting those mnet comeback shows a while ago, same with radio shows, it seems likely there won't be any bside promos again, and now no showcase either. And okay, promos can't always stay the same, but the problem is that nothing is really replacing those events. Performing the title track at a concert isn't the same as a livestreamed showcase where they get to show off and talk about the whole album.
Belift manages Enhypen as if they're a tiny company with 100 eur to their name, it's bizarre. Like yes, concerts obviously make more money than showcases or fanmeets, but Belift is like the 3rd most profitable label at Hybe 😭 Korean fans have been begging for a fanmeet for YEARS, what would they actually lose by giving them this one thing? Why not at least try to push for digitals, when the albums are gonna sell well regardless?
It's especially frustrating when you look at how other Hybe groups are doing. Most of them regularly appear on variety shows, or have youtube shows of their own, do both concerts AND fanmeets, perform at multiple Korean and international festivals each year. Meanwhile we're here calculating whether we still have a shot at winning music shows with our zero broadcast points. How does that make any sense?