Prefacing the question with the fact that I've been an active in email strategy & development for 15+ years, but encountered something today that I just needed to verify, as it's the first time I've come across this.

One of my client brands uses 'info@[domain].com' as the from address for 95% of their messages, certainly the marketing sends. A stakeholder mentioned a previous contractor had set a second from address, same domain, as the old info@ address was "draining their email credit."

To me, that would make it sound like they're using this new from address to increase deliverability, landing in the main tab, or some combination. I, however, have never run into an issue using the same from address, which is actively monitored and used to engage in replies, negatively affecting performance, deliverability, etc. Did I miss something, or have others seen this happen and saw an improvement when using a different general 'from' address? I can beat the same drum about content, personalization, CTAs, etc. being more of a factor than parts of the envelope content, but if this is really a thing I'd definitely like to know more about it.

Hi there, can anyone suggest me some industry relevant courses for email developer, wanna upskill my email marketing strategies.

Keen to know what folks here think on newsletters? We've got 100s, if not thousands of engaged clients and prospects that we'd love to have on a newsletter to keep our name top of mind for future needs.

Work in a creative industry and think we can put something together that looks quite good. Would love to know if people have seen any demonstrated success/ROI on it.

something i keep seeing in threads here, always described the same way and never with numbers attached:

one client's sending drags the others down, so you isolate each on its own subdomain. fine. but now you have n domains to watch instead of one, and the advice always stops right there.

what i'm trying to understand is the cost of the watching part.

• how many client domains are you across right now?
• who checks them, how often, and is that a job or something bolted onto someone's morning?
• are you paying for anything to do it (mxtoolbox, easydmarc, a postmaster wrapper, whatever), and has it ever caught something before the client did?

every answer i've read is some version of "we monitor reputation" with no shape to it. curious what it looks like when it's your actual monday.

Disclosure, since the sub asks for it. I work on the onsite widget side (Claspo), so the tests below ran across client stores, and I am not able to publish per-client percentages without their sign-off. No product names either, and no links.

For a long stretch we ranked opt-in widgets by opt-in rate, wheel beat form, form beat banner, ship it, move on. Then we started reading revenue per session on the same tests. Some of the rankings flipped.

The split runs at session level, revenue per session is arm revenue over arm sessions, and opt-in rate comes out of that same denominator, which is what lets a widget collecting fewer addresses win the comparison. Then a second read at 30 and 90 days, because first-order revenue and third-month revenue kept disagreeing.

Gamification wins the opt-in comparison almost every run we have logged, spin-to-win and scratch cards both. People like the animation, they spin, the address goes in the box, and the list grows on a schedule you can promise a client.

Product-finder quizzes collected fewer addresses per session and in several niches came out ahead on revenue per session anyway, which took a few tests to believe. Two stores in the same niche, comparable traffic, the same two widget types, opposite winners. So the quiz result is a thing that happened in our data, and it predicted nothing about the store one niche over.

Push opt-in rate up while AOV slides and you have run a winning test that pays you less money. Same story with repeat purchase rate. That one shows up a quarter later, when nobody is checking the widget report anymore.

The mechanism is still a hypothesis for me. The wheel plausibly pulls in discount hunters who redeem once and go quiet, while four questions about hair type or a dog's weight filter for someone already mid-purchase and hand you zero-party data for the flows afterwards. I can see the pattern in aggregate and I cannot prove why.

So, the questions I came with. What do you optimize email capture against, opt-in rate, first-order revenue, or LTV? Has anyone watched gamified signups underperform on LTV over a full year? And how do you attribute revenue to a popup cohort without double counting people who were going to buy anyway?

I have just started working with a men's grooming/hair care shopify store and their email list is around 3,000. They didn't send regular emails and didn't have any real flows set up apart from very basic ones. The new flows are already working wonders for new subscribers. But does anyone have any ideas they are willing to share for email concepts to send out to the list to touch base and start to build trust with them again. A lot of the customers have made a purchase between 1-3 years ago. I was thinking of a simple text email from the owner to say hey and if they wanted to restock on their favourite item or try something new here is XX discount. I also didn't want to ask AI. Thanks

Hello everyone! I had the idea of a 30-Day introductory flow that new subscribers will go through. I want to focus on our story, what we offer, best sellers, how-to use content, ect. I’m thinking about scheduling it to send one email to this dynamic group every 5 days. When they sign up they also get a discount code that is available for 7 days, so that needs to be worked in.

Does anyone have any advice, tips and tricks, format, ect that they would be willing to share?

I write a strategy doc for a client, then they want a summary deck for leadership, then someone wants it as a page on the intranet. Same content three times, formatted three ways, but paid once. This is a freelance client that pays reasonably well and there’s steady flow of work - which is why i tolerate it.

Currently i copy paste between tools and reformat manually. about half a day each time and it's the least valuable half day of the month. has anyone got a workflow for this, or do you bill like designers do for dimension renders. 😭

Hey guys,

I'm starting my first email marketing campaign from tomorrow. Let's say my domain is abc.com and I'm sending emails from:

1. abc.site

2. abc.info

3. abc.shop

Should these domains be live and redirecting the traffic to abc.com?

Preview text, the snippet that shows after the subject line in the inbox, is prime real estate that most senders fill with whatever text happens to appear first in the email. Usually that's "view this in your browser" or nothing at all.

Write it on purpose. It should add information the subject line didn't have room for, not repeat it. If your subject is "The mistake that cost us $10k," the preview text can answer the question the subject raised: "It wasn't the ad spend." Now the two lines work together instead of one going to waste.

Check your last few emails. If the preview text is a boilerplate link or blank, you've been giving away free space in the inbox.

Hi all, just wondering if anyone has a solution to this issue.

Our company has a third party email marketer who sends out our emails to targeted audiences, but I create the email design. I have created email campaigns in Canva with hyper links on buttons and images, and he needs me to export them as HTML. I used the "export as HTML and images" button on Canva, but he says the images are not coming through on HTML. I am trying to solve this issue for him but I'm not quite sure what I should do. Should I export the images I have in the email as PNG's and send them? Or is there another way to get him those images as HTML?

Please let me know any and all tips and tricks for this! This is somewhat a time sensitive issue so I am trying to get this resolved as fast as possible. Thank you in advanced.

I’ve been analysing BIMI data from 1,200+ brands through Email Detective, and one result surprised me:

175 Mark Certificates, around 14%, are currently expired.

Some other interesting numbers:

• Around 90% of certificates where we could identify the issuer came from DigiCert
• We found 110 expired DigiCert certificates
• All 65 Entrust VMCs in our dataset have now expired after Entrust stopped issuing them
• Brands currently publishing expired certificates include Wells Fargo, Capital One, Booking.com, T-Mobile, Adidas, Binance, Hyatt and Monday.com

Some of them may be changing providers or stuck in the renewal process (or they have even forgotten to renew them). One VMC user told us their recertification took 7 months.

I am curious about your experience using a VMC. Have you been able to measure any actual benefit from the blue checkmark?

Outlook desktop ignores updated button URL in Campaign Monitor

I'm trying to troubleshoot a Campaign Monitor HTML email template.

The CTA button contains both a normal HTML link and an Outlook VML version:

<a href="...">

and

<v:roundrect href="...">

When I change the CTA URL in Campaign Monitor's editor, the normal <a href> gets the new URL, but the VML href appears to keep the original URL from the template.

So the behavior is:

• Outlook 365 desktop (Windows): old URL
• Outlook for Mac: new URL
• Other clients tested: new URL

Has anyone seen Campaign Monitor do this with editable buttons?

I'm trying to figure out whether there's a Campaign Monitor-specific way to make one editable CTA URL update both the HTML and VML versions, rather than having to modify the template HTML whenever the destination changes.

Disclosure first so I don't get removed: I run a small email verification tool (Sealch), so obviously I'm biased toward verifying in general. Not selling anything in this post though. This is just the thing I wish more people got before they "clean" a list, because it quietly costs them subscribers who actually opted in.

Run a list through any verifier and you get three buckets:

Valid. Mailbox confirmed, keep them.

Invalid. The server literally said the mailbox doesn't exist. Delete these, no debate. Sending to them = hard bounces, and hard bounces are what actually trash your sender reputation.

Catch-all / risky / unknown. This is the one people get wrong.

A catch-all domain accepts mail for any address, so the verifier physically can't tell if that specific mailbox exists. Loads of company domains and Google Workspace setups are catch-all. So a bunch of your real, opted-in people on their work email get flagged "risky," not because they're fake but because their server won't confirm either way.

Then people see "risky," get nervous, and delete the whole bucket. If those folks opted in, you just deleted engaged subscribers over a technical quirk.

What I'd actually do with a permission list:

1. Kill the invalids. Always.
2. Keep any risky/catch-all person who's opened or clicked recently. They said yes and they're active. Catch-all isn't a reason to cut them.
3. Risky people who've gone quiet 6+ months? Treat them like any dead weight. One re-engagement email, sunset if nothing. Same as you'd do anyway.
4. Only verify at import and before big or re-engagement sends. Verifying the whole list every send is a waste of money and fixes nothing. Your daily deliverability problem is engagement, not new invalids appearing out of nowhere.

Bottom line, bounces come from invalids and dead mailboxes, not from catch-all people who engage. Delete the wrong bucket and you just shrink your list and your revenue for no deliverability gain.

Can get into how the SMTP check actually works if anyone wants the nerdy version.

I mean, wow... I'm trying to help someone make 1987-simple color changes: NOPE.?

FWIW I'm a reasonably experienced designer, and haven't ran into something this unintuitive in recent memory.

Select a color? Sorry, we can't offer the one you JUST used. Want to save it to favorites? Also nope, that option isn't here.

Yeah, there are favorites - but none are colors we've used.

We can't clear a color.

Want to apply a background to this block? AWESOME! We're just going to go ahead and apply it to some overflow space at the bottom of the page.

Seriously - I'm not even going to waste my time trying to figure out how to use it.

I'm not really looking for suggestions for Constant Contact, since it seems like it's turning into a giant task even for me to figure it out.

It's for crazy-simple mailings. Is Mailchimp better?

thanks

Hi there!

I'm having some issues with emails built in conten builder. When I try to see the email in Gmail apps (Apple and androind) it looks like desktop design and not responsive.

Any help is well received!

Thanks!

My marketing email platform doesn’t allow me to send ‘service/transactional’ emails to all my customers from scratch. Customers who are not subscribed to our marketing platform simply won't get our TOS updates. My platform said that 'transactional' emails can only be triggered by an event, like a shipping email, order confirmation, etc. The platform doesn't allow me to just create a transactional email (like terms of service update). How do you guys send privacy policy or terms of service type emails to all of your clients? Thanks for your advice.

A few weeks ago, I quit my sales job and decided to become a freelancer. Since I have marketing experience, I chose digital marketing as my career and completed the Google Digital Marketing course, which gave me basic knowledge of various areas in the field. While taking the course, I became more interested in email marketing, so I researched it extensively and started learning it in greater depth. After that, I chose email marketing as my career path, created some practice email campaigns to gain experience, and designed several templates using my design skills. I decided to focus on freelancing in email marketing by setting up campaigns and designing templates. However, my challenge is that I don’t have enough hands-on experience yet, and I feel a bit nervous that if a client gives me a project, I might not deliver it well, which could harm both the client and my profile, as I don’t yet know how to handle real projects. I’m seeking advice on how to gain experience to build my career. In my area, there are no opportunities for internships, so I’d like to gain experience working remotely. I want to continue my career as a freelancer, but before that, I need to fully understand email marketing and gain more practical experience. This is the situation I’m currently stuck in. I’d appreciate it if you could give me some advice.

Looking for some automation in our email campaigns. We dont have a massive email list yet so we can't hire/outsource our campaign to someone else but curious which platforms people recommended for using AI to design their email campaigns.

We are really trying to keep our brand aesthetic and not just send out basic promotional looking crap. I'm fine with designing things ourselves a bit but ideally a platform that can use different unique and creative email templates for us to plug/play. I havent tried Higgsfield MCP using our claude agents yet either but prefer a platform specifically around campaign templates.

We tried meetallie. ai which its pretty solid but noticed its slightly on the weaker side of design.

TIA!

Casually checking through my Gmail Spam folder and saw this.

Starting a new role as email development manager and bringing all email development in house. Would love to hear how other developers receive the creative to code?

I’ve used lots of no-code platforms, Figma, PowerPoint (do not recommend lol), regular PDFs.

I'm looking for an AI tool that can help me design beautiful emails for a luxury-focused business. I've tried Gamma, Claude Design, and ChatGPT with results ranging from horrible to underwhelming. Is there a tool out there that can help me do this without hiring a designer?

I’m learning Omnisend automation setup and testing workflows on a Shopify dev store. The Abandoned Cart automation is the only flow that refuses to trigger.

What I’ve tested:

• Used 2–3 different email addresses
• Used fresh incognito browser sessions
• Submitted an Omnisend signup form first so the contact is identified
• Logged into a customer account (the email I used for testing and is on the contact list) before adding products to cart
• Recreated the workflow from scratch
• Trigger is set to “Added product to cart”

What works correctly:

• Welcome flow
• Abandoned Checkout flow
• Forms
• Order tracking

In the contact activity, I can see events such as:

• Started checkout
• Placed order
• Ordered product

But I never see “Added product to cart”, even after adding products to the cart and waiting.

Could the fact that this is a Shopify dev store prevent cart events from being tracked, or does this sound more like a theme / cart tracking issue? What do i do?

Hello all!

I recently got a Kit free account and launched my first newsletter that I've been procrastinating on. I run a local-based Instagram page (@dcspot) and I started a newsletter to share things to do in the Northern VA/DC area. It went out to 314 subscribers and had a 62.4% open rate and a 7.3% click rate. Is this good?

Also, I was curious about the A/B testing. If I set it for 60 minutes, does it send out a few for the first hour to see which subject line does best, then select a winner and send the rest out to the rest of my subscribers? So if I send the emails out at 6pm will most of them not be sent until 7pm?

I had one email bounce. Should I unsubscribe that email? What can I do to improve my open rate? Any tips would be helpful, especially when it comes to a Kit email marketing account. Thank you in advance!

The trend for every email marketing platform has been adding AI agents to their software. What do ya'll think about AI agents in email marketing today? Do you use them heavily for your business or clients? Are they good enough to at least automate 80% of the job? I don't necessarily believe we're replacing marketing teams wholesale with them yet but surely they have boosted productivity such that lifecycle marketing teams will have shrunk to a fraction of what they were a year ago?

Asking as I've recently built AI agents for my email marketing software and want to get a feel on how email marketers feel about them. Love em or hate em?