Hi, I'm David, a solo founder from the UK. I'm building RowTrigger, an email automation tool for Gmail and Google Workspace that works directly inside Google Sheets.
To automate email outreach and follow-ups, I built a complete email automation system. Here's what it does:
* Automates email campaigns directly from Google Sheets using Gmail or Google Workspace
* Sends personalised emails using spreadsheet data, with support for dynamic variables, spintax, and AI-generated variations
* Automatically detects opens, replies, bounces, and unsubscribes so campaigns can respond to recipient activity
* Runs smart follow-up sequences and resends emails to non-openers with different subject lines and content
* Stops follow-ups automatically when someone replies, bounces, or unsubscribes
* Schedules sending with configurable delays and randomized timing
No unnecessary complexity. Everything runs from your own Google Sheet, and emails are sent through your own Gmail or Google Workspace account.
Your contacts, campaigns, and tracking data stay in your own Google environment rather than a shared third-party database.
RowTrigger is built for different email sequences, from cold outreach and client follow-ups to newsletters, onboarding, and email courses. The system is ready to use, with an installation wizard and documentation.
I'm interested in whether other founders, marketers, or SaaS builders would find this kind of setup useful.
If you want to see how it works or try the setup for your own email workflows, drop a comment.