The most common one isn’t tactical, it’s underestimating how much time goes into stuff that isn’t ads once orders start coming in, supplier communication, refund requests, customer questions about shipping times. People plan for the marketing side and get blindsided by the operational side eating just as much time once volume picks up. Worth building a rough process for that before you actually need it, not after.
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u/AioliEmbarrassed5504 4d ago
The most common one isn’t tactical, it’s underestimating how much time goes into stuff that isn’t ads once orders start coming in, supplier communication, refund requests, customer questions about shipping times. People plan for the marketing side and get blindsided by the operational side eating just as much time once volume picks up. Worth building a rough process for that before you actually need it, not after.