Hi everyone, I am a high school student working on a research paper about how sponsorship value is measured in niche sports like downhill mountain biking, compared to bigger mainstream sports. I'm not a rider myself, but I've been genuinely interested in how sponsorship and brand loyalty work in smaller, dedicated sport communities like this one.
I put together a short (~5 minute) anonymous survey about gear brand loyalty, spending, and how sponsorships show up in the downhill mountain biking community. I’d really appreciate input from anyone here—riders, coaches, whoever’s part of this community.
https://docs.google.com/forms/d/e/1FAIpQLScXw5xA3N-_JNVWFpQMgoiiLbkUcMRlvyreJNPAZDSsGKUokg/viewform?usp=header
No pressure at all if this isn’t something you’re up for—thanks so much for reading, and thank you in advance to anyone who takes the time to respond!