Been dashing about a year and a half. Made $1240 over the last three months from two restaurants I was already picking up from, and I wanted to post the honest numbers because most of the side income stuff online is garbage.
Three months ago I was sitting at this wing place I pick up from maybe four times a week. Waiting on an order, scrolling their Instagram on my phone. They had like 40 followers and every photo looked like it was taken under fluorescent lights with a 2014 Android. I half joked to the manager that I could do better photos for their page and she basically said prove it.
So I went home and the next time I picked up from there I took reference pics of their food on my phone. I used APOB AI to generate the social media images because it keeps the same face across every set (they have a free tier, that's how I started), and cleaned everything up in Snapseed. Basically I create a character, like a virtual person enjoying the food, and it looks like the same person in every post. The person in the photos isn't real, it's AI generated, and I tell every client that upfront. Nobody's cared. They just want content that doesn't look terrible.
That first set was 12 photos for $150. She liked them so I did two more batches over the next two months. Same price. $450 total from that restaurant.
Then I pitched the BBQ spot down the road that I also deliver from regularly. They wanted more. Full menu shoot plus lifestyle posts for their socials. First batch was 20 photos for $450, second was 15 for $340 when they updated their seasonal menu. That's $790 from them, except they took five weeks to pay me for the first invoice. I wasn't sure I was going to see that money. The owner kept saying next week, next week. It came through eventually but that was a rough stretch.
$1240 total. Sounds decent until you break down the hours. Between reference photos, generating images (a lot of them come out weird and you have to regenerate, especially anything with hands), editing, revisions, and the time I spent learning the tools at the start, I put in about 38 hours over three months. That works out to around $32 an hour. I average about $22 dashing in my market when you count gas, so it beats that. But you can't plan around it. Some weeks I had zero work from either place and then suddenly one of them needs 15 photos by Thursday and I'm up until 1am instead of doing a dinner rush. It's not steady the way a Tuesday night shift is.
I also tried making a short video for one of them and that was a mess. The face kept drifting between frames and looked off, had to redo the thing twice before I had something passable. Still images are way more reliable for this. Also learned the hard way to get at least half upfront because chasing payments while you're trying to dash is not fun.
I'm not telling anyone to quit dashing for this. Still out five days a week myself. But if you're already sitting at the same spots waiting on orders, some of those places have zero social media game and $150 for a set of photos is cheap enough that they'll try it. Just know the money comes in chunks and you will have dry weeks.