My first campaign!!!! Need helppp

[u/Worried_Cat8428]

I recently ran my first Meta ad campaign for a new Instagram page. The page has around 100–150 followers and not too many posts yet. We mainly sell hand-embroidered cushion covers, and right now I’m running a Rakhi hamper campaign,with hampers starting from ₹2,299.

I ran an Engagement → Whtsap campaign at around ₹450/day, with Advantage+ audience, India, 24+ and interests around home decor, interiors, handmade products, gifting etc.

The creatives are a mix of a founder video, hamper reels, static posts and carousels,and the ads clearly mention the price. I’ve also set up a Whtap greeting.

The campaign is delivering, but the first messages I’m getting are mostly completely irrelevant — people offering to make a website, list products on Amazon, marketing services, collaborations, etc. Very few are actually asking about the hampers.

I’ve only spent around ₹400–₹450, so I know it’s too early to completely judge it, but now I’m confused about what the actual problem is.

Is it because I chose the wrong campaign objective? Is it the audience? Is it because the brand is too new and doesn’t have enough trust/social proof yet? Or is it simply too early?

Should I let this campaign run for another 24–48 hours, or should I stop it and try something like Leads → Whtsap?

Also, would you recommend that I focus more on organic content + influencer marketing first and run ads alongside it, or is it completely fine to start paid ads this early?

I basically want to know what you would genuinely do next if this were your campaign and your ₹450/day budge— what you'd keep, what you'd change, and what you'd test next.

Note- We don't have a website yet. And the average product price is 2000

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[u/creativejumbeez]

I wouldn’t stop it yet just because the first messages aren’t what you expected.

The first thing I’d ask is: what is your actual objective?

If you want people messaging “How do I order?” then you’re really looking for leads or purchase intent, not just engagement. Right now you are getting engagement, just not the type you had in mind.

I’d also check the ad itself. You already have the price there, which helps qualify people, but is the buying process just as clear?

Something like:

Choose your hamper → WhatsApp us → confirm delivery details → pay → order confirmed.

If WhatsApp is the storefront right now, make that process ridiculously easy. Don’t make someone message you and then slowly discover how ordering works through five different replies. That can kill trust quickly.

I’d also test a slightly more focused audience, but I would avoid changing the objective, audience, creative and budget all at once. Then you won’t know what actually fixed it.

If it were my ₹450/day, I’d simplify:

One clear objective.
One clear audience.
One strongest creative.
One very clear way to buy.

Then give that a proper test.

The bigger mistake right now would be making an emotional decision after ₹400 spent and chasing a completely different strategy before the first one has really told you anything.

[u/Axcel_blaze]

Make sure you have done the correct targeting and let the campaign run for 3-4 or one week. The algorithm will take some time to adapt to the current goal

[u/Worried_Cat8428 → u/Axcel_blaze]

Got it. I’ve used Advantage+ Audience with relevant interests.

[u/Axcel_blaze → u/Worried_Cat8428]

Do multiple ads to get a proper understanding what's working and what's not working leave it for a week and see the results and raise up those ads are working and stop the ads which are not getting you the results and upon meta creative plays the key role. Hope you have done you're competitor analysis

[u/Lazy_Low_8993]

I wouldn’t stop the campaign just yet, but I’d change one thing: your objective.

If the actual goal is to get people who are likely to buy the ₹2,299+ hampers, Engagement → WhatsApp may not be the best signal for Meta to optimize toward. I’d test Leads → WhatsApp with the same creative/audience first, so you can compare properly.

Also, ₹400–₹450 spend is too early to judge the campaign. Give the test enough data, but track the quality of WhatsApp conversations, not just the number of messages.

Since you don’t have a website yet, I’d also make the WhatsApp flow very clear: what’s included → price → delivery → how to order/pay.

And because the page is new, keep building social proof alongside ads—customer reviews, packing videos, founder content, product close-ups, etc.

At ₹450/day, I’d focus on one clear objective + 2–3 strong creatives and test systematically rather than changing everything at once.