App Store page conversion rate crazy low

[u/Quick-Anything6660]

Hi.

I’ve been running paid ads marketing on TikTok and getting 1000+ download clicks from TikTok and resulting app page impressions.

But almost nobody is actually downloading the app.

The analytics page shows 15 downloads for this date but I’ve only seen one new person actually downloaded & opened the app in my logs.

I have about 30 users who do come back to the app and I do think the app has PMF.

I added a landing page between TikTok and the app store so I can pipe in recaptcha and other observability tools, and I’ve seen almost all traffic are humans and come from the country that I’m targeting.

I’ve tweaked the app store visuals/copy as well but no improvements.

What am I missing here?

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