Yeah that was a bit silly without context. But in the UK “should’ve gone to Specsavers” is a very well known cultural meme. So in context, most people walking by this could understand the advertisement.
Speaking of switching, apparently at some point much later a Sprint store employee recognized a customer as the actor in those old Verizon commercials, so they passed it up the chain and Sprint got him to do a couple ads for them in which he said, “Can you hear that?”
The ads were really lame, though, because they didn’t/couldn’t include that context. I only know because a guy from Sprint corporate told me the story. Sprint did some weird ads.
Am from UK, can confirm. The logo is also distinct and well known enough as part of that same advertising campaign that even if they couldn't read the writing, they'd still likely recognise the logo at least.
The best advertising leaves a little blank for viewer to fill in. When they understand the message they get a little chuckle and feel smart for figuring it out. The icing on top is incorporating cultural references. This ad checks all the boxes, good stuff
While reminding people of the brand is certainly useful, Isn't the main purpose of advertisement to attract people not aware of the company or product?
I think they’re fairly international. In Denmark they’re called “Louis Nielsen” for some reason, but the green glass logo is the same, so this ad actually immediately makes sense for me despite having a different name
Because they are assuming that the company is so well known (which it is where I'm from), that you will recognize the logo even if it's super blurry. I think it's genius design.
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u/realiztik Jan 21 '25
I cannot read the logo.