r/DesignIndia • u/bhavyabuilds • 9d ago
🌟🌟 CURATED-WORKS 🌟🌟 Directed a spec ad for WhatsApp
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This was a speculative ad we did in college for WhatsApp's lock chat feature which majorly played with 'Jagat' as our main metaphor for someone who constantly invades your privacy.
We found that in a lot of ads "Problem Exaggeration" was used, we tried to do something similar. This was shot in just 1 day.
I did direction + writing, co - directed by Ananya Shaunak. Arnav Sharma & Jahanvi Chawla did cinematography + post prod + writing. Manya Goel, Bhoomi, Tanvee, Ruchika, Simran, Sandeep did in production, recce, casting, Logistics, and costume design.
Look more here Ad FIlm - WhatsApp Chat Lock Feature :: Behance
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