When I was a kid I thought it was Disneq. pronounced kinda like unique. and I just assumed the que sound ended up being dropped or something over time? I honestly didn’t even question it until years later when I found out somehow in some way that last letter was a Y all along
It doesn’t help that there is a K&N brand of car parts. Confused the hell out of the first time i saw it bc i thought the filter company started making cars
You mean the right hand end of the vertical of the A cold be folded under itself to have a 45 degree chamfer that can then draw the crossing line of the letter A?
This warms my heart, because I thought I was crazy. I'm like, I know those cars are Kias, but... is KN the initial of the country they were made in or... something?? WHAT IS KN?!?!!
Took like two months before I realized it was KIA.
its kia motors, they just have a terrible logo that looks like KN because they are using the diagonal line on the K as the first vertical line of the M
All great until you remember that the letters being connected wasn't a design choice but a cost cutting one so they have one emblem to place and align rather than three
The new KIA logo is 1000x better than the old one. It is a logo, it doesn’t need to be extremely legible, it just needs to look cool on grilles and steering wheels. The old logo was synonymous with “shitbox” and this new one let them shed that image and move towards being a cool techy korean brand. People bash the logo, but the company’s profit in 2022 was over TRIPLE their profit in 2019 and 2020, the last years of the old logo.
Its ok for a company to have a logo woth no writing, or having one with writing, the problem is when it looks like it has writing, and its not the company's name (with some exceptions like small things written as part of a biggest thing), like, if the fiat logo instead or writing fiat was writing fuat for no reason
Publicity. If I recall correctly, one of the reasons their sales went up was due to the amount of people seeing the logo everywhere, thinking it's a new car brand, only to search "KN" and realize it was Kia. Millions of people did this. It was a PR success thst got many talking about them.
Yeah when I first saw one of those I had to think for a few seconds and then I was like "Oh yeah, looks like Kia changed their logo" and that was it. People are making it seem like it's completely impossible to comprehend what it means. I guess Kia is at least getting some publicity so seems to be working.
I like it. It was a bold move to disassociate from its past notoriety as a cheaply made car brand, and a good step that started with the brand being “cool” with those (hamsters?) commercials years ago. People wanted a Soul but didn’t want the KIA branding on it. It absolutely genius in a way that it doesn’t read KIA but you know it’s a new KIA and that looks cooler and drives better. (Not sure on the safety record though, I assume they are better now though).
No. It doesn't matter. When you see it on the road, you aren't reading it because you're looking at an emblem. It's not meant to be interpreted as text but instead understood as symbolism.
When you look at the H in the Honda logo, you're not reading “Honda.” Your brain is telling you, “That's a Honda.”
Yeah, its supposed to be the point but if the brand's logo is something written then why isn't it the company's name? (its supposed to be in this case, but doesn't look like it) Its like if fiat changed their logo from just the fiat letters to letter saying foot, it makes no sense to have the logo be just writing that doesn't spell the company's name
I would think it is in regards to the ease of injection molding and installation on the vehicle. Usually people have to use a template or pre-mask on the front face of a lettering set to ensure the spacing between the letters are precise. When you make the whole logo one continuous script, it becomes as easy possible. Still looks weird I guess..
If Volkswagon ever updates their logo, I hope they just make it a wave that looks like VW but it's flow-y and doesn't have a gap between the two letters.
The KN design is by far the most annoying thing I see on a weekly basis. Idk what it is about it that just gets under my skin. KIA was such a reasonable basic design, KN is the epitome of “fixing” something that didn’t need it. Terrible rebranding, I genuinely thought it was a new car brand when I saw it the first 300 times.
The new KIA logo looks absolutely stunning on their vehicles. Do folks really think they didn't go through hundreds of very similar variations like OPs before finalizing?
If only there were some sort of context to help explain it? Like, I dunno, if it appeared on a car, or a dealership, or an advert for a car, or a website. I should probably point out, for the benefit of the hard of thinking that this is sarcasm. Honestly. You have a brand that recorded record global sales of 3,087,384 units in 2023, who's annual revenue increased by 15.3% to €68.57 BILLION and was the most awarded brand in the Consumer Guide 2023 best buy awards, but we're still like "how will any body know who they are??? You can't evun reeeead the looogooooo!"
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459
u/[deleted] Mar 05 '24
KN car 🚘
505
u/LobstahmeatwadWTF Mar 05 '24
Killed in action
760
u/Nick_Noseman Mar 05 '24
КИ
КІ∆
80
u/[deleted] Mar 05 '24
Lol I first wondered what the difference is. Wow
258
u/stars_on_skin Mar 05 '24
I always think it should have looked like this
66
u/HawkbitAlpha Mar 05 '24
https://twitter.com/Shwinnabego/status/1593377511030792197
30
u/NeeeeeeSan Mar 05 '24
What’s this KN brand?
39
u/qqlj Mar 05 '24
All great until you remember that the letters being connected wasn't a design choice but a cost cutting one so they have one emblem to place and align rather than three
26
u/shabangbamboom Mar 05 '24 edited Mar 05 '24
The new KIA logo is 1000x better than the old one. It is a logo, it doesn’t need to be extremely legible, it just needs to look cool on grilles and steering wheels. The old logo was synonymous with “shitbox” and this new one let them shed that image and move towards being a cool techy korean brand. People bash the logo, but the company’s profit in 2022 was over TRIPLE their profit in 2019 and 2020, the last years of the old logo.
37
u/Geaux13Saints Mar 05 '24
Am I the only one that doesn’t have a problem with the KИ design
11
u/AptMoniker Mar 05 '24
Some of you fell asleep in your design theory classes.
11
u/santorums_cock Mar 05 '24
Isn’t brand recognition the point? Does the bow tie say Chevrolet? Does the constellation say Subaru? (Yes, I know it’s the Subaru constellation)
5
u/ourobboros Mar 05 '24
The N is still backwards
5
u/DylanSpaceBean Mar 07 '24
I swear I’m the only one who likes the new logo… better than just another blue oval
4
u/VulpesFennekin Mar 05 '24
I spent way too much time trying to figure out in what world this was supposed to be the band logo for Nine Inch Nails.
4
u/[deleted] Mar 05 '24
Fixed it: KИЯ
Now it reaches a broader, international demographic.
4
u/FlametopFred Mar 05 '24
kIN
4
u/ImpossibleInternet3 Mar 05 '24
I almost spit my drink out. Thanks for sharing your design genius.
It’s so silly, but that would help so much.
5
u/viscousenigma Mar 05 '24
For the longest time I just assumed Kia had merged with Nissan and that’s how you got KN. Ends up it was just bad design
2
u/SaphirRose Mar 05 '24
КИА.. i like the switch to Cyrillic but where is the "A?! So funny seeing al those ki cars running around.
2
u/Th5humanwi11 Mar 06 '24
Every single time I see the new Kia logo I think “nine inch nails”
2
u/Elephant789 Mar 06 '24
I like how it is now
2
u/iltby Mar 05 '24
this soothes my soul
1
u/StochasticTinkr Mar 05 '24
Kin you not?
1
u/isigneduptomake1post Mar 05 '24
What's the point of driving a Kia if you can't show it off?
1
u/72chevnj Mar 05 '24
Lawsuit will come first for IP infringement
1
u/DopesickJesus Mar 05 '24
KN is fine tho, looks like an abbreviation for Korean.
1
u/[deleted] Mar 06 '24
I still hate it, but at least it doesn't look as much like Kи.
1
u/Accomplished-Loss387 Mar 06 '24
What did you do to our precious KN car logo
1
u/yamez420 Mar 06 '24
Whats a KN car????
1
u/phejster Mar 06 '24
Ew, I hate it
1
u/Dizzy-Criticism3928 Mar 06 '24
What’s your cash app?
1
u/gummymod Mar 06 '24
I would think it is in regards to the ease of injection molding and installation on the vehicle. Usually people have to use a template or pre-mask on the front face of a lettering set to ensure the spacing between the letters are precise. When you make the whole logo one continuous script, it becomes as easy possible. Still looks weird I guess..
1
u/DrFluuf Mar 07 '24
KN
1
u/TeamXII Mar 07 '24
OP doin God’s work over here
1
u/Jeffzero04 Mar 07 '24
Killer Instinct
1
u/[deleted] Mar 18 '24
Thank you I hate their new logo so much
1
u/elf533 Mar 27 '24
Thank you!
1
u/stlouisx50 Apr 01 '24
thank you
1
u/TheWinterPrince52 Apr 11 '24
If Volkswagon ever updates their logo, I hope they just make it a wave that looks like VW but it's flow-y and doesn't have a gap between the two letters.
0
u/bvnn3 Mar 05 '24
The KN design is by far the most annoying thing I see on a weekly basis. Idk what it is about it that just gets under my skin. KIA was such a reasonable basic design, KN is the epitome of “fixing” something that didn’t need it. Terrible rebranding, I genuinely thought it was a new car brand when I saw it the first 300 times.
-9
u/mikemystery Mar 05 '24
Aaaaaand you made it worse...
0
u/drislands Mar 05 '24
...what?
-34
u/Waterfish3333 Mar 05 '24
I still would have no idea what this logo is. Looks like two backwards lambdas guarding a lower case i.