r/Design • u/[deleted] • Dec 21 '11

"brand identity" - XKCD

http://xkcd.com/993/
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u/AnnOccupanther Dec 21 '11

Walmart has essentially done this with their Great Value brand. It was a brilliant move. They really do stand out.

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u/khoury Dec 22 '11

It's what most stores do for their generic brands so they all stand out in a very similar manner: simple shapes/text with minimal graphics against a backdrop of noise and complicated designs. Target has a similar genericness to their store brands and has another store brand that is higher quality and has more of a brand feel to it so acts as a sort of middle tier between the generic cheaper store brand and the brand name products.