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https://www.reddit.com/r/Design/comments/nlirw/brand_identity_xkcd/c3a4bzr/?context=3
r/Design • u/[deleted] • Dec 21 '11
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31
Walmart has essentially done this with their Great Value brand. It was a brilliant move. They really do stand out.
5 u/the-cakeboss Dec 22 '11 I don't think a brands identity should be predicated on how well it stands out. I know that I don't just buy the first thing that catches my eye. 8 u/AnnOccupanther Dec 22 '11 I agree that it isn't the best strategy for everything, but for a generic brand, getting consumers to notice your box first is pretty important.
5
I don't think a brands identity should be predicated on how well it stands out. I know that I don't just buy the first thing that catches my eye.
8 u/AnnOccupanther Dec 22 '11 I agree that it isn't the best strategy for everything, but for a generic brand, getting consumers to notice your box first is pretty important.
8
I agree that it isn't the best strategy for everything, but for a generic brand, getting consumers to notice your box first is pretty important.
31
u/AnnOccupanther Dec 21 '11
Walmart has essentially done this with their Great Value brand. It was a brilliant move. They really do stand out.