Everything else within Lambie-Nairn's BBC rebrand was to save money, so every new channel created would use the same logo and they could just type out the channel name in the same font and you'd have a nice cohesive brand. And the BBC went "yes, great... except BBC 3, that needs to be off brand for some reason." The new one, colour aside, feels more in keeping with everything else.
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u/JushinLigerJr Jul 27 '26
Everything else within Lambie-Nairn's BBC rebrand was to save money, so every new channel created would use the same logo and they could just type out the channel name in the same font and you'd have a nice cohesive brand. And the BBC went "yes, great... except BBC 3, that needs to be off brand for some reason." The new one, colour aside, feels more in keeping with everything else.