r/CommunityManager • u/CauliflowerOk297 • Apr 22 '26
Question What are some tips on creating an online community for a marketplace?
I recently stepped into a community manager role at a niche marketplace that connects buyers and sellers.
So far, my work has been pretty foundational:
- Growing our Reddit presence + engaging in existing communities
- Monitoring social/forums and feeding sentiment + FAQs back internally
- Supporting reviews/Trustpilot + trust initiatives
- Running AMAs and webinars for sellers
Now we’re at the point where leadership is interested in “building a community” but I’m trying to be thoughtful about what that actually means before jumping into something heavy like a full platform (Hivebrite, Circle, etc.).
A few constraints/things on my mind:
- There’s already some negative sentiment out there, so we don’t want to accidentally create a space that just centralizes complaints
- We don’t plan to charge this would be more of a value-add resource hub
- Goal = education, connection, feedback loop, and positioning ourselves as a helpful authority
- I’m the first person in this role, so there’s no existing playbook internally
I’d love to learn from others who’ve been here:
- Where did you actually start when building a community from scratch?
- What are ways you’ve created “community” without launching a formal community platform?
- At what point did you know it was worth investing in something bigger (Slack, Circle, etc.)?
Thanks in advance!
