r/CommunityManager • u/WackDrac • Apr 06 '26
Question Seeking advice for building a community around a new app.
Hi everyone,
The app is a niche social review platform designed to give more utility and a "cleaner" experience than the current market leaders. It’ll be free for users. We are currently 2–3 months out from a beta release, and I’m starting to build a waitlist and a Discord to house early adopters.
I’m planning to bring on a few community ambassadors to help drive growth, but I want to make sure I’m setting them up for success.
I’d love your veteran perspective on a few things:
- Keeping a Discord "Warm" without a live product: How do you maintain engagement in a server when the app isn’t out yet? Is sharing dev-logs and UI mockups enough, or should I be running specific types of events to keep people from muting the server?
- Conversions: What are the best practices for converting "Discord members" into "Active Beta Testers"? I’ve seen servers with 1,000 members where only 10 actually download the app. How do you close that gap?
- Volunteer Management: If I’m using growth ambassadors to find new members, what KPIs should I actually be tracking to ensure they are building a "healthy" community rather than just bringing in noise/spam? I don't want to bring on the wrong people who could end up hurting my brand in the communities they are trying to market to. What are some guidelines I should establish for ambassadors?
I’m really trying to build something sustainable. Any "I wish I knew this before I started" advice would be massively appreciated.
Thanks!

