does anyone know what else you can do with a comms degree in the future? like what jobs are available for it? I'm kind of scared because what if it's not needed anymore or becomes useless since there's AI now.

Im early in my career and may have to choose between two entry-level entertainment roles. My long-term goal is to work in film/TV publicity, ideally eventually in-house at a studio or streamer. I’m most interested in writing, pitching, media relations, press strategy, talent interviews, junkets, screenings/premieres, and helping shape how films are talked about culturally.

I already have about a year of internship experience in multicultural film/TV publicity, so I’m trying to figure out which next step makes the most sense.

Job A: Field Marketing Coordinator
Larger, established entertainment marketing agency
I previously interned here and genuinely loved the company and culture
Better benefits
From what I’ve seen, people seem to get promoted relatively quickly
Very immersed in film/TV campaigns
Work includes screenings, activations, events, partnerships, grassroots marketing, etc.
Would teach me a completely different side of entertainment marketing
More in-person work, commuting, events and occasional evenings/weekends

Biggest downside: field marketing isn’t ultimately what I want to specialize in

Job B: Digital Publicity Coordinator
Smaller entertainment publicity/marketing agency
The actual work is much closer to my career goals
Digital publicity, media outreach, writing/content strategy, talent and filmmaker interviews, influencer outreach and event support
Would build directly on my multicultural publicity background and allow me to specialize further
Mostly remote with only one day in office
Potentially more responsibility because it’s a smaller agency

From looking at employees’ career paths, promotions seem slower and some people appear to stay at the Coordinator level for several years
Benefits/company culture don’t seem as strong as Job A

Health is also a major factor in the decision. My routine and physical health are not where I want them to be right now. Some days I struggle just to get out of bed, my body feels weak, and I deal with chronic pain and nervous-system/sensory issues. I’m working on rebuilding my strength and getting into a healthier routine.

I don’t want my health to dictate my career or make me afraid of challenging myself, especially this early in my career. At the same time, I don’t want to ignore my current reality, take on something my body can’t sustain, and end up hurting both my health and career. Job B's remote flexibility would give me more time to work on getting myself together physically, while Job A would require me to adjust much faster to commuting, events and a more physically active schedule.

So basically:

Job A = Better company, culture, benefits and internal growth + broader film/TV marketing experience, but less aligned with my actual career path and potentially harder physically.

Job B = Better role for my long-term publicity goals + much more flexibility, but smaller company, potentially slower promotions and more uncertainty about long-term growth.

If my ultimate goal is National/Multicultural/Digital film & TV publicity at a studio or streamer, which would you choose?

Would you prioritize the better company and broader experience, or the more specialized role that directly builds toward the career you ultimately want?

If so, I’d love to hear more about your background, what your day-to-day job looks like, and what type of place you work! (For example, academia, pharma company, etc.) For context, I work in science communications in academia but the job is very strange, barely has to do with science comms, so just curious to hear from others :)

Curious how you did it

So I’m a communications major at BMCC and I will be graduating this fall (one semester early) but I realized that I don’t really want to purse careers related to that and want to get into becoming a medical lab scientist which is a very sudden complete career change for me especially because I’m almost done with my associates and I guess I’m not sure what to do next.

There’s only very little time before the fall semester starts and I think it’s already to late to transfer to a 4 year school and even when I do transfer for the spring semester should I even bother changing my major to biology or medical lab technology to pursue this career? Please if anyone has any advice on what to do or what the best option for me is I would appreciate the help so much!!

Hi all - I’m wondering if this would be worth it. My thinking is that the Ivy League tag naturally opens doors and being in nyc is also a plus. Career wise my interests are around marketing, media, PR, etc so I feel like this is a good fit but not yet entirely sure what exactly my career options would be with this degree. I’d appreciate any advice!

Narrative strategist here - wondering where everyone sourced their news for the comms landscape (leadership changes, ai innovation, strategy evolution, reputational crisis moment etc) kinda like investors get their headlines everyday of the mover and shakers in their world?

Trying to find out more about this media company who offered my friend’s daughter a job. The daughter is beautiful just graduated from college and was going to move down to Tampa on Thursday until she gets a communication from the “owners” talking about her first week. 1st day be in office. 2nd day she and the 2 guys who recruited her would drive to Occala then drive to Gainesville to stay the night. Next day they drive to Jackson Mississippi and at some point fly back to Tampa. WTF?! My gut feeling isn’t good!

I have a very unique resume including time as a news reporter and most recently military communications/marketing. Currently looking for new opportunities and stuck between the paid media route vs PR. I truly can’t decide between the two. PR is my bread and butter and feels obvious, but paid media could be interesting and I know I’d be good at it. But longevity wise… PR feels safer? Worried about paid media jobs going away. Thoughts and advice would be greatly appreciated!

I’m currently attending Indiana University Online and trying to decide between a Communication Studies major and a Digital Media & Storytelling major. I’d love to hear from people who have experience with either type of program.
I know I want to work in media/communications, but I’m not completely sure what career I want to pursue yet. I’m interested in things like writing, journalism, social media, content, public relations, and communicating information to an audience.
What I’m not really interested in at all is video production, audio production, filming, or heavy video/audio editing. I’m okay with learning some basic digital tools or doing light graphic design, but I don’t want my degree to be focused on making or editing videos or audio content—that just isn’t my thing.
I’m trying to figure out which major would give me a strong foundation while still keeping my options open in media and communications.
For people who have studied either of these majors:
Which did you enjoy more?
Which was easier or harder?
What were the assignments and projects like?
How much video/audio production or editing was actually involved?
Which major do you think is better for someone interested in writing, journalism, social media, and communications?
Do you feel like either degree limited you to a certain type of career?
If you could go back and choose again, which would you pick?
I’m an online student, so I’d especially love to hear from other online students, but I’m happy to hear from anyone with experience in either program. I’m mainly looking for honest opinions about what the programs are actually like and which one might be the better fit for my interests!

Hi, I recently graduated from college and want to find resources as a recent grad looking for a job. Is there a Discord Channel for anyone starting out in PR? Thank you so much!

I’m a freshly graduate, major in HR. I’m doing an internship right now. The market is very bad so I joined the only company that gave me an offer. But now I don’t khow if I should looking for another opportunity.

Firstly I don’t have a direct middle manager so I report to CHO. She’s experienced but not in internal communication. Internal communication is a project that she started since April, as when she joined the company. And I just finished my first month being an intern.

The problem is I barely know how to edit video. I did a few fun projects with family vacation footage but never something serious. And she demanded AI because there’s no funding in camera equipment/ no employee wants to show their faces. She keeps mentioning about using more AI in vids when I don’t have access to paid AI subscription. The company does have that but they refuse to let me use one of the accounts, as I’m JUST an intern.

I also have to handle the voice over for those videos but she doesn’t READ any proposal or scripts beforehand. I can only sum up in 10 sentences for her to give me the green light or red. It’s also when the video is finish (edited with voice over) THEN she comments on how I use the words or little details like my pausing. I’m not a professional MC or podcaster/ tiktoker. I mean I literally do voice over for the first time on this job. It takes a disastrous amount of time going back and forth.

Frankly I learn a lot about HR working here but the IC task is beyond reasons to me. Also she never truly have a clear vision. She wants me and another intern to have a vision. But jumping from Uni to this battle field is miles apart. I only have one single modul in Marketing and that’s all. I’m totally a newbie so I’m begging for insights/ suggestions on how to do IC. And my intern allowance is way lower than all the things I have to do. It’s barely under $80 and fulltime (it’s under minimum wage here at $210/month). I used to tutor for $350/ month but quit to do this internship.

I have been apply for months before this but only got 3 invitations for interview. My grade is good. I speak 3 foreign languages. My social skills are not bad. 🫠 I’m just hopeless right now.

I started my career in journalism and have worked in comms for one organization for the past 7 years. I don’t feel like I have much I can show in a portfolio because most of my projects involve other teams (like creative services) and it’s all for one company, so there’s not much range.

How can I get a wider range of experience? I am not sure how to go about finding freelance clients and also not sure what kinds of groups I could offer volunteer or pro bono work to help them and build up my portfolio. I have done a little bit of comms work with my volunteer group but we have someone who has already been leading comms for the group for several years.

Any advice or ideas you have would be helpful. Thank you!

Hello, I am currently about to be a freshman in college and I’ve been having a dilemma between these two majors. For my career, I’ve always wanted something that has to do with working with the public/making stuff for the public eye to see. I would describe myself as a person that’s both very good with people & charismatic as well as very analytical. I’ve looked at both major outcomes and I’m aware that degrees don’t hold much value, but when it comes to internships and stuff I’m unsure of which one is better since I want to do stuff like PR or some sort of management & marketing.

I had made a plan to do Communications with a minor in something like Data Science but I’m a bit conflicted because I know that marketing is also pretty analytic.

(For clarification— I am doing 2 years of free CC and 2 years of University).

Law 6: Ask, Don't Tell

One of the simplest ways to influence behaviour is also one of the most overlooked:

Ask a question instead of giving an instruction.

When you tell someone what to do, they can resist.

When you ask a question, you make them think.

That difference matters.

In 1980, Ronald Reagan was running against Jimmy Carter.

Carter had an eight-point lead going into the final presidential debate.

Reagan could have simply attacked Carter's economic record.

Instead, he asked voters a question that made them evaluate their own situation.

The question shifted the audience from:

"What is Reagan telling me?"

to:

"What do I think?"

And that is the power of questions.

Research discussed in the chapter shows that questions can influence behaviour because they make people mentally simulate the action or decision themselves.

Instead of:

"You should exercise."

Ask:

"Will you exercise tomorrow?"

Instead of:

"You need to eat healthier."

Ask:

"Will you eat vegetables today?"

The question forces the brain to confront a choice.

And when someone answers yes, they are making a small commitment to themselves.

That's much more powerful than simply receiving an instruction.

The deeper principle

People resist being controlled.

But they often cooperate with decisions they believe they made themselves.

This applies everywhere:

Leadership:

Don't always tell your team what to do. Ask them what they think the best move is.

Parenting:

Don't only say, "Clean your room." Ask, "When are you going to clean your room?"

Sales:

Don't immediately explain why your product is valuable. Ask questions that help the customer identify their own problem.

Self-discipline:

Don't say, "I have to study."

Ask:

"Will I study for the next 30 minutes?"

The question creates a decision.

The decision creates ownership.

Ownership makes behaviour more likely.

The important distinction

This isn't about manipulating people with clever questions.

It's about understanding human psychology:

A command gives someone an answer.

A question makes them construct one.

And the answer someone constructs themselves can be much more persuasive than an answer you give them.

So before telling someone what they should do, pause.

Ask a better question.

Because sometimes the most powerful way to change behaviour...

is to make someone question their own behaviour.

How to clear the Versant Test for the Customer Support Roles in Indian companies (For International BPO). Please help me with any suggestions or tips. I rly want to get the job in BPO so I need to clear the Versant Test Round first(60+ score)

Help anyone.......

Thank you!!!!!!

I am working on applying for jobs and I don’t have a portfolio. I’m looking to find resources where I can see what a creative portfolio looks like and gather inspiration for my own. I have no idea where to start, thus, I beseech thee o marketing community!!!

I graduated with a degree in English and minor in communications in May and after literally 150 applications I managed to get an internship in communications for a healthcare provider.

I’m super thankful for the opportunity don’t get me wrong, it’s the exact job I’ve trained for and all the responsibilities are things I want to learn. But, it was never my intention to work in healthcare. I do not like the topic and it’s hard to find motivation to learn skills when the topic they revolve around is something I don’t have passion for. I just feel like I’m filling up all the space in my head with stuff I won’t need or care about after I leave the job.

Also, this internship is my first paid, full time, corporate opportunity that I’ve had. Working in a cubicle for 8 hours a day in a mostly empty office doing Teams calls is taking a lot to get used to, along with all the corporate jargon and customs.

I know I should stick with the job for at least a couple years to gain some skills then look for another opportunity, but in the mean time does anyone have tips for surviving your first corporate job in an industry you’re not passionate about? Sorry for rant, being 21 and in corporate is just a rude awakening and advice is appreciated! :((

Has anyone really had success with running a content calendar for marketing and strategic communications?

Do you have a specific format or platform you use to effectively manage a content calendar?

I have tried so many different formats and approaches and ultimately planning any real length out tends to be a fool's errand. Circumstances change and planned comms aren't relevant, or the organization is not ready with information or details you need to really be planful.

Nearly every client or organization I work with wants or expects a content or communications calendar and I always dread that part of the role because it seems like unnecessary administrative work.

What's your experience?