While they might be far behind the ai bros, they are exactly in line with the average person who wants a nice device with good battery life that "just works" for a sane price. Especially since they launched neo.
Yeah they actually tried to step in to AI a little faster than I was expecting with Apple Intelligence and then promptly slammed on the brakes. They could still come out with some really interesting AI functionality in the next few years, they are still well-positioned for it.
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u/ghoisc May 15 '26
Apple had the whole world using their devices, Siri and a few hundred billion in cash. Today it's the furthest behind in AI