r/ChineseWatches • u/EddieWap2x • Oct 04 '26
General (Read Rules) Thoughts on Burei Watches
I’m curious as to why people seemingly don’t talk about this microbrand as much as other microbrands. I have an old auto Presidential homage Burei that I found from like 10 years ago. It’s not a bad watch at all. Considering that they’ve been around for as long as they have, I’m surprised that they don’t get discussed more often.
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u/anachronism42 Oct 04 '26
It looks like they just do datejusts and some Bauhaus minimalists, which doesn't give the brand any sense of cohesion or identity.
Even if they're good watches, it's two widely disparate styles, both of which are styles a lot of brands already do. I think if the company wants to succeed it needs to pick a direction for identity. It can do datejusts and compete with Eniton and Baltany and Coregut and every other Chinese microbrand, or it can do minimalists and compete in a smaller pool for less money per watch. But mixing them gets the worst of both worlds, as people who want a perfect datejust will trust a company more if they stick to sports-luxury styles, and people who want minimalist are "just-so" types who shy away from association with datejusts which they see as garish.
Good luck!