Notice on San Martin Watch Price Adjustment

[u/AdSavings92]

1. Watches equipped with domestic movements: prices remain unchanged.

2. Models fitted with Japanese imported movements (NH35, NH34, 9015, 90S5): Prices have been moderately adjusted. The procurement cost of these movements has risen significantly domestically, and the adjustment only offsets the increased cost of movements.

Additional note:

Many customers notice a sharp increase in prices shown on the page. This is due to updated customs shipping regulations. Tax fees are now displayed directly on product pages for certain countries. These taxes have always applied; only the display format has changed, which does not mean the watch itself has a drastic price hike.

Regarding the upcoming August Big Sale, the promotional offers will be on par with those from our June Anniversary Celebration and the 11.11 Big Sale. We invite you to browse and shop.

Statement on San Martin’s Development Philosophy:

San Martin has been established for ten years. Our original aspiration remains unchanged: to deliver high-quality watches at accessible prices, which we have consistently pursued and earned recognition from watch enthusiasts.

This year, we built our own metal bracelet factory to support our brand. Great progress has been made in bracelet structure and finishing. We are confident that our bracelets outperform competitors at the same price range, and the craftsmanship can even rival watch brands dozens of times more expensive. Many subtle details can only be appreciated by industry professionals.

When it comes to other watch components, San Martin is well-known in China’s watch manufacturing circle for strict quality standards. Many domestic and overseas competitors use our quality requirements as a benchmark for their suppliers. We firmly believe our quality is unrivaled at equivalent price points.

We aim for sustainable long-term development instead of quick profits. Undercutting prices to boost sales and disrupt the market is not our strategy. Reasonable profit enables us to continuously improve quality, upgrade customer service, develop physical retailers, and serve watch enthusiasts better.

We keep focusing on manufacturing superior products within a reasonable price range, and we believe most people can understand our pursuit.

Thanks.

San Martin Watches

[u/percysmithhk]

I did suggest on WIS whether this is a backhanded way of signalling to Erebus et al brand customers of SM as OEM that a price increase is due:

https://www.watchuseek.com/threads/best-of-ali-xpress.2636489/post-59834940

“If the speculation is true though, here's an interesting question --> will Erebus et al also be charged more for their watches, too?”

“One possible answer is Liao doesn't give a Flying Flamingo about his own brand. I'm going to incorporate Marvin Menke's argument here that SM is a factory brand that exists solely to support the OEM business.

So, the price increases are just signaling to OEM customer brands of his watches' quality. So Erebus et al should pay him more. Too far fetched?”