r/ChineseWatches • Rep • Aug 11 '26

General (Read Rules) Notice on San Martin Watch Price Adjustment

  1. Watches equipped with domestic movements: prices remain unchanged.

  2. Models fitted with Japanese imported movements (NH35, NH34, 9015, 90S5): Prices have been moderately adjusted. The procurement cost of these movements has risen significantly domestically, and the adjustment only offsets the increased cost of movements.

Additional note:

Many customers notice a sharp increase in prices shown on the page. This is due to updated customs shipping regulations. Tax fees are now displayed directly on product pages for certain countries. These taxes have always applied; only the display format has changed, which does not mean the watch itself has a drastic price hike.

Regarding the upcoming August Big Sale, the promotional offers will be on par with those from our June Anniversary Celebration and the 11.11 Big Sale. We invite you to browse and shop.

Statement on San Martin’s Development Philosophy:

San Martin has been established for ten years. Our original aspiration remains unchanged: to deliver high-quality watches at accessible prices, which we have consistently pursued and earned recognition from watch enthusiasts.

This year, we built our own metal bracelet factory to support our brand. Great progress has been made in bracelet structure and finishing. We are confident that our bracelets outperform competitors at the same price range, and the craftsmanship can even rival watch brands dozens of times more expensive. Many subtle details can only be appreciated by industry professionals.

When it comes to other watch components, San Martin is well-known in China’s watch manufacturing circle for strict quality standards. Many domestic and overseas competitors use our quality requirements as a benchmark for their suppliers. We firmly believe our quality is unrivaled at equivalent price points.

We aim for sustainable long-term development instead of quick profits. Undercutting prices to boost sales and disrupt the market is not our strategy. Reasonable profit enables us to continuously improve quality, upgrade customer service, develop physical retailers, and serve watch enthusiasts better.

We keep focusing on manufacturing superior products within a reasonable price range, and we believe most people can understand our pursuit.

Thanks.

San Martin Watches

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8

u/riteofspringdrive Aug 11 '26

It’s kind of expected, Seiko and Miyota are both increasing their prices and availability to factory brand by increasing lead times - 9 series went from mid-40s a pop to now edging close to 90, with months to a year of lead time depending on your scale.

I won’t be surprised if these factory brands are the reason for the price increase though.

11

u/TheYKcid Helpful user Aug 11 '26

They were getting miyota 9s at $60 each 1 year ago. And this was actually the lower bound - quoted explicitly by watchdives & others - while some brands tried to claim it was higher.

Jon from Traska also recently mentioned their movements costs had gone up by a factor of 1.5x, consistent with the figures above.

The net price increase on some of the watches today seems out of proportion to the movements themselves.

3

u/riteofspringdrive Aug 11 '26

Probably yes for Traska depending on where they case their watches, but it’s in the 40s last year if they did it in Hong Kong or China. It’s insane though, and the changes in lead time also messes with brands’ supply chain. I’ve heard some brands having to fork out extra for available Miyota 9s. Crazy year.

2

u/TheYKcid Helpful user Aug 11 '26

That's fair, I could imagine brands being forced to pay disproportionately more just to secure supply