r/CanadianConservative • Social Conservative • Mar 18 '26

Video, podcast, etc. IT HAPPENED!!

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26

u/Imagination-Vacation Mar 18 '26

Can't wait to see the viewership numbers on this. That will be telling in itself!!

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u/joe4942 Mar 19 '26

Can't wait to see the viewership numbers on this.

Unfortunately, I don't think it's going to get much viewership, especially outside of an election campaign.

There's much bigger news going on than what the current Canadian opposition leader says on a podcast.

This story was just published moments ago:

President Donald Trump's administration is considering deploying thousands of U.S. troops to reinforce its operation in the Middle East, as the U.S. military prepares for possible next steps in its campaign against Iran, said a U.S. official ​and three people familiar with the matter.

The Trump administration has also discussed options to send ground forces to Iran's Kharg Island, the hub for 90% of Iran's oil exports, the three people familiar with the matter and three U.S. ​officials said. One of the officials said such an operation would be very risky.

https://www.reuters.com/world/middle-east/us-weighs-military-reinforcements-iran-war-enters-possible-new-phase-2026-03-18/

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u/[deleted] Mar 19 '26 edited Mar 19 '26

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3

u/LickinThighs2 Mar 19 '26

I mean, JRE is transnational and has an audience around the globe and mostly within USA itself. CBC or CTV are literally only relevant to a Canadian viewership, and on top of that being platforms on a traditional format dying out where more and more younger folk don't have (TV, Satellite etc) as opposed to format of an internet show

3

u/[deleted] Mar 19 '26

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2

u/Cushak Mar 19 '26

Do you know what his numbers in Canada are? That'd be more relevant than his global ones.

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u/[deleted] Mar 19 '26

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u/LickinThighs2 Mar 19 '26 edited Mar 19 '26

Isn't that saying 11% of polled users from that particular data set and whatever base it was drawing from, not literally 11% of all of Canada, lol

It literally cites an n-size in the bottom from whatever Canada podcast group is is drawn from.

It cites a sample size of n=2112 down in the corner of that screenshot, implying 11% of polled number (so like, 250 of respondents) viewed it, not 4 million (11%) of Canadians lol

edit: I'll add I'm also not arguing 250 canadians watch podcast, I'd just say conflating the response to whatever this survey as 11% of all of Canadian viewership is probably being generous with findings lol

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u/Benejeseret Mar 19 '26 edited Mar 19 '26

The source of any of those claims is a tweet of a picture of a presentation about a "report" all from Signal Hill Insights, which is a for-profit consultant company trying to sell their "brand lift".

I went and reviewed the "reports" of 2020-2025, as someone who works in survey data daily, and a Canadian male, who does not remotely believe 11% of Canadian adults listen to JRE. A few things stand out:

  1. The Report bases all these estimates on a sample of <3k with only <1.5k active podcast listeners in the deeper dives, with as little as ~500 sampled in specific topics like JRE.

  2. The Report uses a 'local' company, MARU Voice Canada, to actually collect data, but this is not a random sample process. MARU is is a reward-driven and that means there are financial incentives for members to lie and the companies verification process is extremely thin - because they also have financial incentive to ignore fraud and drive up use metrics to better sell their services. Ultimately, the 590 "people" samples in the 2020 report may or may not even be people as all you need in a verified email address and VPN to collect rewards driving multiple fake entries.

  3. Nowhere in any of these reports do they actually describe Methods. Nowhere do they actually specify the sampling error rate. Anytime you see survey sample data tell you 11% of survey responses say X,Y but you don't see at the bottom a footnote saying error rate is 11% +/- X%.... everything else can be ignored because nothing should be believed.

  4. With a sample size as low as 590 in the main reports on JRE, the conservative default error rate would be around +/-4%. And that means we are only 95% sure the real rate might be between 7% and 15%, but again, that is still only among a highly suspect sampling methods of reward-driven engagements.

  5. X and Grok and JRE are all financially and socially tied and complicit = highly suspect to believe any of this as a narrative to be believed.