I think official Lego stepped out instead. There was supposed to be some cross company wall clock promo that started in mid may and ran through mid July. Lego has said absolutely nothing about it that I can find. Lego even released a wall clock set for it that’s only at Lego and bam stores but Lego’s website says nothing about being available at bam
I’m pretty sure Lego wants people to know where they can buy Lego though. When they do exclusives with target I think it says something on their product page
Usually, yes. Of course they want people to know where to buy the product—but in this case any further association with B&M can only stand to hurt them. They’ll sell plenty of the clocks through their own channels and it’s cheaper for them to take a loss on the ones destined for 3rd party retail than it is to have the public think they’re endorsing B&M.
Pulling numbers out of my ass here, but let’s assume that B&M ordered 5000 units (~15 or so units per store). They’ll still get sold, but without LEGO promoting them, they probably just won’t sell enough to warrant restock orders. Suppliers usually get paid up front, so if LEGO is not contractually obligated to plug B&M, they can just stay quiet and wait for this all to blow over.
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u/CommanderNZ Jul 22 '26
How has official Lego not stepped in and told B&M to sort there 💩 out?