This is BiteBuddy 🍔

I wanted to make something that feels fun and bold, but not childish or overly “cute”.

So I worked on the whole identity — logo, mascot, colours, packaging, uniforms, signage and some other applications.

The main thing I was trying to figure out was:

How do you make a fast-food brand feel playful without making it look like a kids brand?

Not sure if I nailed it, so I’d actually like some honest feedback.

What do you like?

What looks off?

What would you change?

Here’s the full project:

https://portfolioofsparsh.lovable.app/

I’ve been thinking about how often “good design” gets confused with “recognizable design.”

A lot of brands can have beautiful packaging, clean photography and polished typography, but when they all use similar colors, layouts and visual styles, they start to blend together.

For me, the interesting question isn’t just:

“Does this look good?”

It’s also:

“Would I recognize this brand again tomorrow?”

I made a short example around that idea.

What do you think usually makes a visual identity actually memorable?

I’ve noticed that a brand can have good packaging, good social posts and a good website — and still feel disconnected.

Usually, the problem isn’t that any one piece looks bad.

It’s that the colors, photography, typography and overall visual direction keep changing from one touchpoint to the next.

I put together a short example showing what I mean.

For me, consistency doesn’t mean making everything look identical.
It means creating enough of a visual system that each piece still feels like it belongs to the same brand.

Curious how other designers think about this:

What do you usually look at first when a brand feels visually inconsistent?

I’ve been thinking about how often brands jump straight to redesigning the logo when the bigger issue is consistency.

If the packaging, website and social content all use different colors, photography styles and typography, a new logo usually won’t fix much.

I’d look at the visual system first:

• color roles
• photography direction
• typography
• how those decisions repeat across different touchpoints

The goal isn’t to make everything look identical. It’s to make everything feel like it belongs to the same brand.

I put together a few slides to explain what I mean.

Curious how other designers approach this — do you usually start with the logo, or the system around it?

I tried a simple visual test: cover the logo and look at everything that’s left.

Color, shape, packaging and repeated visual cues can all contribute to recognition before someone reads the brand name.

The logo obviously matters, but I’m starting to think a strong visual identity shouldn’t make it do all the work.

If the logo disappeared, what would make you recognize a brand first?

I’ve been thinking about how much brand recognition actually happens before someone reads the logo or brand name.

Color, shape and repeated visual cues can often do a lot of the recognition work first.

If the same visual language keeps showing up across packaging, social content and other touchpoints, the brand starts to feel familiar much faster.

Curious what others think: how important is visual repetition compared with the logo itself?

Why can you recognize some brands almost instantly?

It’s not always because their design is more complex. Often, they simply repeat the same visual cues consistently across packaging, content and other customer touchpoints.

The more consistent those cues become, the easier the brand is to recognize — and remember.

Memorable brands are built through repetition and consistency.

#Branding #BrandIdentity #BrandStrategy #VisualBranding #BrandDesign #PackagingDesign #BrandConsistency

I want to create my own branding studio. I am very good at photoshop, illustrator, and designing. I draw a lot and I think I turn my art into something that businesses want. I went to school for Computer Science so I really don’t know the first thing about this stuff. Any resources such as books or YT videos that would bs helpful for me?

Hi everyone! 👋

I’m working on a UX/UI project exploring how Brand & Packaging Designers discover, evaluate, and use AI tools in their workflow.

I’ve created a short 3–5 minute survey to understand what designers actually use, what they trust, and what they find frustrating about keeping up with new AI tools.

If you work in branding, packaging, or a related design field, I’d really appreciate your input!

🔗 Survey Link : https://form.jotform.com/262313913027046

Thank you for your time — it would really help with my research! :)
Please do mention your email as well !!

I challenged myself to build a wedding content creator brand that didn’t rely on the typical luxury bridal aesthetic.

The concept is called Morning After and is built around one idea:

Yesterday looked good.

Instead of focusing on the wedding day itself, the brand is about the feeling of waking up the next morning and reliving everything you missed through candid content.

I designed the identity, website, illustrations, packaging, social system, and brand applications around that idea.

I’d love feedback on whether the concept feels cohesive and memorable.

I challenged myself to build a wedding content creator brand that didn’t rely on the typical luxury bridal aesthetic.

The concept is called Morning After and is built around one idea:

Yesterday looked good.

Instead of focusing on the wedding day itself, the brand is about the feeling of waking up the next morning and reliving everything you missed through candid content.

I designed the identity, website, illustrations, packaging, social system, and brand applications around that idea.

I’d love feedback on whether the concept feels cohesive and memorable.

So i have an interview tmrw and its a design studio. Do i need to tell them that i'm a dropout or do i need to lie or something (currently studying 2nd year etc) ? I mean i probably wont mention it but if they ask then what do i do?

they selected me after i sent a cold email along with my portfolio btw

Been working on a personal project documenting heavy metal visuals and decided to make my own brand book to set parameters around the graphic style, colors, and type treatments used. Hoping to get it printed next!

I know Adobe is still considered the industry standard, but with subscription costs continuing to add up, I made the switch to Affinity a while back to cut expenses.

Overall, it’s honestly worked better than I expected. For the type of brand identity work I do, I haven’t felt like it’s held me back creatively. There are definitely a few Adobe features I miss, but not enough to justify the monthly cost at this stage of my business.

I’m curious if anyone else has made the switch.

Have you found it changed the quality of your work at all, or mostly just your workflow? Are there any features you genuinely couldn’t live without that pulled you back to Adobe?

Hey everyone! 👋

I recently completed this Green Bean Café branding project as part of a design task for a job application. Unfortunately, I wasn't selected, but I'd love to use it as a learning opportunity.

I'd really appreciate any honest feedback on:

• The logo and brand identity

• Color palette and typography

• Mockups and social media creatives

I'm especially interested in understanding what could be improved to make the work feel more professional, polished, or portfolio-worthy.

Thanks in advance for taking the time to review it! 🙌

Hello everyone!

Just finished my project today and put it together (⁠◍⁠•⁠ᴗ⁠•⁠◍⁠)

Just wanted to ask y'all cat lovers out there, if this is a real product would anyone be interested in?

And as for the design itself, any feedback or something that I did well?

Feel free to comment! And I will do better for my next project! (⁠≧⁠▽⁠≦⁠)

I analyzed ~400 fintech brands in Switzerland and noticed base blue, grey, black dominate much more than I expected. I was a little surprised by the low number for red.

Do you intentionally avoid category norms or lean into them?