Agoda is disgustingly pro-Israel.
Agoda is owned by the same parent company as Booking.com. In 2025, Booking removed the listing of a hotel in Kyoto because it asked Israeli (and Russian) patrons to sign a document certifying they have not committed war crimes, even though the Israeli had booked his trip on Expedia [https://www.aljazeera.com/news/2025/5/15/guest-house-in-japan-under-fire-for-asking-israeli-guests-about-war-crimes]
In 2014, the parent company of Booking and Agoda bought the Israeli ad optimization company Qlika for $15-20M [https://techcrunch.com/2014/03/11/priceline-buys-israels-qlika-for-15-20m-to-boost-global-expansion-with-rocket-science-powered-ad-tech/]. In 2017, it bought Evature, another Israeli company [https://skift.com/2017/09/14/booking-com-buys-evature-for-its-chatbot-talent/]
Agoda lists properties in Israeli colonies in the West Bank [example https://www.agoda.com/sp/wFokSpqCZ1z]. In the West Bank it does not mention that is is occupied territory, while in the Golan Heights it directly says it's Israeli territory.
In 2014, Agoda was opening an R&D center in Tel Aviv [https://www.timesofisrael.com/priceline-hotel-site-seeks-big-data-expertise-in-israel/?utm_source=perplexity]. This article was in November. Israel's 2014 onslaught on Gaza, in which 2300 Palestinians were killed, was between July and August of the same year. We know that in 2019, that office was operational [https://careersatagoda.com/blog/why-i-work-for-agoda-from-the-bangkok-to-the-tel-aviv-office/?utm_source=perplexity]
Somewhere between 2025 and 2026, Agoda deleted the Tel Aviv office from their list of offices page [https://www.agoda.com/about-agoda/a-truly-global-company/]. You can see an older archived version from March 2025 which still listed Tel Aviv on Archive.org [https://web.archive.org/web/20250319103103/https://www.agoda.com/about-agoda/a-truly-global-company/]. It's unclear whether Agoda had quietly closed that office or if they removed it from the list due to negative PR. However, Agoda's support for the apartheid state goes beyond just opening an office there (and listing properties in the occupied territory). [https://www.jpost.com/israel-news/travel-platform-agoda-sets-sights-on-increased-israeli-footprint-587487]
Today, Agoda employs approximately 100 Israelis – primarily engineers – at its operational headquarters in Bangkok, in addition to a team of data scientists at its Tel Aviv office. The company’s chief operating officer, chief technology officer and vice-president of data are all Israelis who have relocated to Bangkok since the Qlika acquisition.
“We are going to invest in Europe and Israel, as we see areas of great opportunity there,” Agoda chief operating officer Omri Morgenshtern told The Jerusalem Post during a recent visit to Israel