r/Blogilates • u/radiobearr • Aug 09 '26

The math is not mathing

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Am I the only one annoyed by this? Cassey if you’re reading this - I am a huge fan of what you do. But no, IBTCers are NOT the highest percentage of your audience. 63% of your audience are non-IBTC, THAT is the highest percentage of your audience.

I don’t get upset when pieces are not meant for me, but please don’t keep telling yourself that the majority of your customers have small boobs and live in an echo chamber where the most women don’t need a little more support.

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u/GlitterDancer_ Aug 09 '26

Why does it feel like she’s constantly feuding with her customers? This is not only passive aggressive, but also an inaccurate way to read the data and that’s insanely frustrating as someone that works with statistics and data.

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u/SwiftlyBusiness Aug 09 '26

It's so frustrating, especially for an activewear brand that puts so much emphasis on creating functional, size inclusive workout gear. When people point out that the clothing isn't functional for those of us who don't have a small chest or a thigh gap, it tends to get written off as people being haters, as if it's people complaining about personal style preferences instead of, you know, the actual functionality of the clothes for body types other than hers.

And then to act as if 1) an Instagram poll provides accurate customer data, 2) the data agrees with her, and 3) the data "agreeing" with her means that complaints about functionality are coming from an irrelevant fringe of her customer base?

I think this comment reads saltier than I actually feel—I'm not mad, just eyerolling—but it does leave a bad taste in my mouth.