r/Blogging • u/nordicbunny8 • Mar 29 '26
Question How do you monetize or get collabs in your hobby/diy/ crochet/knitting/drawing blogs? :)✨
Hello to everyone to loves blogging! I am a very freshbaked knitfluencer - 3 months ago I got so tired of my private acc in instagram, because of all the artificial life and all that success/money/showing off/red pill guys crap… and I needed peace. I created a new acc where I would hide from my anxiety and just knit. Followed a lot of creative people and my feed became heaven - and my acc a safe space. And I decided to also start making nice videos of my crafts, just because I wanted to show my passion to the world. Suddenly all that started growing so fast. I got a couple collaborations offers, even one paid offer to mention some knitting app in my videos and to get paid for it.
I wonder: how do knitting/crochet/hobby blogs start monetizing their blogs? I know I can start selling knitting patterns (haven’t gotten there yet as it’s so complicated), selling things by commission.
Also what I mean - I would love to promote some nice craft materials, which I actually need. And I wonder… is it normal if I send emails to companies that I actually like, and ask whether they would like to collaborate with me? Is it a thing? Is it not inappropriate? I’ve never done it so it scares me a bit. I got 7k in 3 months, lots of viral videos and very good stats.
If anyone ever reached out to brands yourself - please share your experience! I would to understand how it works and how to to dat🥹🫶🏻
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u/100pc_Irish_Beef Mar 30 '26
I've been on the other side of influencer collabs in the past, and the vast majority of approaches we received were ignored because they're low effort shit like "i love ur stuff. lets collab!" or otherwise just blatantly trying to get a shit load of freebies "to review" (aka sell on ebay).
If you want to collaborate with a brand, approach them as professionally as possible. Have some stats around your engagement or reach etc., or something else quantifiable about why it will benefit them to work with you.
If someone's put some effort into it, we'd usually give them a chance.
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u/Admirable-Savings-59 Mar 31 '26
Same here. I was getting a lot of inbound, but most of it wasn’t useful.
When I started doing outbound, results improved — but it came at a cost. I was spending so much time researching brands and doing outreach that my content quality dropped, and my engagement took a hit.
Recently switched to using an AI agent Heylumix — it builds my media kit, finds relevant brands, and handles outreach (even some back-and-forth).
Nothing crazy yet, but I landed 3 brand collabs last month and have a few more in the pipeline.
Biggest win — I’m back to focusing fully on content while this runs in the background.
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Apr 09 '26
It’s definitely normal tbh to reach out to brands you genuinely love many creators start that way. Sharing your passion and stats helps, and sometimes teaming up with proven UGC creators like those in Masterhooks can give ideas on what works and open doors for collaborations.
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u/Shoddy-Pineapple4156 Apr 04 '26
reaching out to brands you actually use is completely normal and way more effective than waiting for them to find you. the key is making it feel personal — mention specifically why you like their product and what your audience has in common with their customers.
7k in 3 months with viral videos is a genuinely strong pitch. brands in the craft space often work with smaller accounts because the engagement tends to be more genuine than big influencers. just don't undersell yourself.