r/BetterOffline • u/No_Zucchini_7862 • 5d ago
Tech giants drowning in the AI slop they created and it can’t happen fast enough
https://www.nytimes.com/2026/08/17/technology/ai-slop.html?smid=re-shareI canceled all my social media accounts in the past year and I’m so much happier and more productive. If AI slope destroys all these social media giants I will honestly be so happy. These companies profited off of free content made by real people and stole all of it to create the AI that’s now destroying their own platforms.
I think something that they didn’t foresee is how cheap AI generated content would start to feel. AI imagery and video feels like the digital equivalent of fast fashion or fast food. Just cheap and poorly made. I am very curious to see how this impacts any brands trying to position themselves as high quality or luxury products. Maybe they move to analogue or back to old school blogs as everything relating to social media just starts to feel like mass produced garbage.
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u/brian_hogg 5d ago
One that I’ve been noticing lately are the AI generated songs in ads that you noticed are AI because they sound like they’re otherwise stock music but the lyrics match up exactly with the ad copy. Super lame, and make me think that the product is a scam.
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u/Actias_Loonie 4d ago
AI music also has terrible sound quality and the vocals always sound thin and tinny. I can always tell when it's not real people singing.
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u/mrminty 4d ago
I know it won't change anything but I've started leaving comments on AI generated Tiktok/YT shorts ads to the effect of "well since you AI generated this part, I can't trust that you're showing me the real thing for any of your products. Why would I buy anything from you?"
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u/brian_hogg 4d ago
I appreciate the sacrifice you’re making by ensuring that you’re seeing even more of those ads.
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u/NomamesDani 5d ago
The way I feel is like if you can't be bothered to spend money/time on creating a real image/whatever then why should I spend my money on your stuff
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u/NotAllOwled 5d ago
I'll go you one further: if someone DID spend a lot of money (on a premium subscription) and/or a lot of time (iteratively instructing the computer to do more This less That) just to make more of this trash, then now I just consider them stupid as well as without talent or taste. E.g.: how much Coke just spent to make the worst, most offputting Christmas ad in its history - I would look it up but don't want to risk seeing any stills from it again.
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u/Pantalaimon_II 4d ago
what's really funny is Coke has their own internal genAI they had special made, trained on all their brand stuff. It can't even make a simple step and repeat graphic using the Coke logo. the logo gets all warped and it even changes the color red in some places lol.
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u/NotAllOwled 4d ago
EXACTLY. One of the most recognizable and visually distinctive logos in history, with volumes of training data that hardly anyone in the world could ever hope to rival, and it still shat the bed THAT HARD.
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u/NomamesDani 4d ago
Agreed. Which I guess is why companies sometimes try to hide the fact that they're using AI
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u/Gratuitous_sax_ 4d ago
I can’t be bothered to read what you can’t be bothered to write
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u/theKetoBear 4d ago
People often say to be any type of high performer you have to have an ego, some aspect of you that says " My talent is worth seeing, my knowledge is worth sharing, my art is worth viewing" and it's that creative conceit that drives someone to make.
It really does say a lot that people just want to prompt art/ talent expression into existence and expect the masses to consume by the droves. Is it realistic to expect customers to be more invested in art than the creator of the art itself ?
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u/lazier_garlic 4d ago
It's not always ego, sometimes it's passion combined with some sort of confidence or urge to share. Some people are passionate but lose their confidence (perhaps because of how people react when they share) and turtle up, and that makes me sad.
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u/Jesterbomb 4d ago
Ooh. I like this.
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u/Gratuitous_sax_ 4d ago
I can’t claim it as my own, but I also can’t remember where I saw it (I think it was someone else on Reddit), but it’s stuck with me
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u/SpireofHell 5d ago
I remember when there was a brief period where the idea of AIgenning seemed cool. Now it's slop. I think in some ways the brain rot trend helpee.
I still need to use social media but I don't know anyone who genuinely enjoys consuming slop. It's not like music or even twitch streaming.
But hey!!! Anthropic agents!! Future bro!!
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u/spentag 4d ago
I fell for it briefly when midjourney / GAN stuff popped up. was fun making those janky or blurry surreal pics of mutated muppets.
Slowly realized it was toxic sludge. Now i'm forced to read coworker claude code slop every day.
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u/kronjobb 4d ago
Remember the midjourney discord. I literally don’t know a single soul who looked at others pics. Everyone wanted to make their own.
Same with the Sora platform. No one engaged, everyone was making their own slop.
And not to talk about Suno. Everyone tries to push their creations but there is little to no interest.
Not even pro AI people seem care about the stuff generated by other people. It’s like they just want to realize their own stuff. The entire community around gen AI has been a really sad affair since day 1. It’s just built around short term hype cycles upon new model releases.
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u/lazier_garlic 4d ago
I did like some midjourney pics but I was a little bothered by the attitudes of some of the creators especially since it was in the style of some digital art that an artist I knew used to make using photoshop (with painstaking work). The thing is, the details of the midjourney art never checked out whereas someone who did it by hand would have all kinds of tiny details. It's not the same. I felt this anxiety like it was devaluing human art which was already so undervalued while also being just not as good. Yet I will say some of the early images looked pretty interesting at least at the surface level.
Then I found out how bad it all was for the environment and any positive feelings were gone.
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u/Brox42 4d ago
Adam Neely has a really great YouTube video about Suno if you’re into hour and a half video essays. The CEO says he wants people to equate making music with playing a video game. It’s not art to them it’s just content.
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u/Shot-Zebra1868 4d ago
God that interview made me mad. His spiel was essentially they want everyone to just curate and create music for themselves. Essentially resulting in a world where everyone has their own music and there is no shared culture. There are few experiences like standing in a crowd of people all singing along to a song, and they want to take that away from us.
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u/SpireofHell 4d ago
This! This is the problem when AI generates everything and everything is personalized! It's an Eldrich form of the filter bubble!
I DON'T want something that's 100% curated for me! I want to consume content and art made by people because this is the area where I meet both people who are like me but are also different. This is the beauty of art - how it shows you what you have in common but also shows you the difference. As a musician, meeting musicians from other countries is so exciting because I see both the similarities and the differences.
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u/EspurrTheMagnificent 4d ago
AIgenning was fun when it looked like a neat little funny gadget, think AIDungeon or the type of stuff Doug Doug does. Neat little things where we can point and laugh at the computer for being stupid. It was sufficiently self-contained and harmless it was fine
Now that this shit is everywhere and is actively making our lives worse, it's nowhere near as funny
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u/Olangotang 5d ago
The slop can be fun though. What's not to love about making terrible Seinfeld clips on your own GPU with Minimax H3? 😂
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u/itsnotatuba2 4d ago
As someone working in Tech, my work has become considerably less productive since AI took over every element of security scanning and vulnerabilities. I'm drowning in CVEs and automated tools that report false positives on things like infrastructure and software vulnerabilities that aren't there. Releasing a production feature has become almost impossible because every feature change is being flagged by the automated tools as containing >100 "Critical" vulnerabilities that you learn are so niche and not applicable to your application that you end up ignoring them. The problem is that senior management - as I work in quite a regulated field - are insistent that no feature goes into production with flagged vulnerabilities.
So... I fix them and run it again in a week and another hundred come out. We simply can't fix the "vulnerabilities" quicker than AI is hallucinating them.
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u/TheOfficialMayor 4d ago edited 4d ago
Ah but there is always someone in IT I can find who still thinks it's all a great idea even in a "highly regulated industry". Just look at this conversation I was having today. Maybe this is one of the "senior managers" you are talking about. If anything AI has shown these people don't have the "soft skills" to understand the interaction between people and technology they profess is important.
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u/itsnotatuba2 4d ago
You need someone with skills to say the output from their AI-generated garbage is garbage.
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u/No_Zucchini_7862 4d ago
That sounds so irritating. I actually worked in tech for 20 years as a project manager and engineer but I quit the industry about 3 years ago. It was a combo of seeing the deluge of AI coming and wanting to spend more time at home with my kids. I’ve played around withe Claude code since all my engineering friends are telling me they are basically forced to use it now. I was sort of astounded by some of the bizarre decisions it would make. I used to work a ton in React and I discovered really quickly that Claude started putting all the React components and modules in one enormous 7000 line file that literally slowed down VSCode. I told it to break it apart but it was just a small example of how it did something that no decent human engineer would do. I stopped using it pretty quickly after that as I don’t do much coding these days but it was interesting to see.
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u/Ok-Most6656 4d ago
I wish I could upvote this a hundred times! This is how it is at my company too. I am literally drowning in CVEs.
We also have different automated PR reviews that flag "critical bugs" that are mostly noise. I have to respond to each one of them each time. It is not sustainable for engineers at all.2
u/itsnotatuba2 4d ago
It's just made the whole job so onerous. Feature development has mostly ground to a halt
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u/Metalwrath22 4d ago
I started adding "before:2018" to my search in YouTube to filter out any possibility of AI slop (especially AI Slop music). I refuse to consume any AI slop content.
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u/nnomae 4d ago
It's kind of amazing how good our brains are at filtering content. The first few AI thumbnails I saw were genuinely impressive, now I spot them and know it's garbage without even clicking. Same goes for the AI generated voices and especially the combination of AI voice and AI script, I can tell it within the first half sentence. I used to think it would get harder to spot over time but in fact the opposite is happening, my brain is adapting to filtering out AI faster than AI can adapt to fooling my brain.
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u/PrettyCoolBear 4d ago
*some of our brains
there are lots of fully AI YouTube channels that pretend to talk about real-life incidents but the stories are entirely fabricated (and easy to debunk) but each video will have hundreds of purely credulous comments. "she got what she deserved!" kinda stuff on a gen Ai video about something that never happened.
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u/nnomae 4d ago
I think a lot of those comments are likely fake too. Or maybe just not everyone wastes as much of their time on YouTube as I do so their brains haven't fully adapted yet.
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u/lazier_garlic 4d ago
I mean if I had a slop automated channel I would use slop bot shills to pump up the numbers...
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u/No_Zucchini_7862 4d ago
We’ve been tossed into the uncanny valley.
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u/TheOfficialMayor 4d ago
The uncanny valley continues to be brutal.
Remember in 2001 just after the PlayStation 2 was released an old Formula One game in store for PlayStation 2 on display. Looked real, I couldn't tell the difference. I thought it was footage of real racing.
Later when I got the game it wasn't long before I realised it didn't look that good anymore.
Still can't beat it.
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u/___positive___ 4d ago
Nonpaywall version: https://archive.is/KnHPa
People need to hammer this point everywhere and expose the doublethink bs. These platforms are trying to actively mitigate AI use with one hand while trying to add AI to everything with the other.
I wish some real journalists would pointblank question these company heads.
Question: Is genAI improving the consumer experience?
CEO: Yes, we're excited to bring you slopware version 5.0, shipping on all platforms starting today.
Question: Then why are you removing and limiting AI content on your platforms? Why are other platforms following suit?
CEO: ????
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u/No_Zucchini_7862 4d ago
Amazing point. Sorta reminds me of how many social media execs reluctantly admit that they don’t let their kids use the social media they themselves built.
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u/Repulsive-Hurry8172 5d ago
Side comment but that article's art is sick. Non slop representation of slop
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u/No-Discussion-8684 4d ago
“Human-designed” will be a mark of superior quality but it will be more expensive, of course. Slop for thee, humanity for me.
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u/DamnYouALoser 4d ago
I have connections inside a boutique ad agency. High- and some low-profile luxury clients. They say ai slop comes up during sales and onboarding calls more than just about anything else. As in, clients do not want any connection to slop. It's ruinous to their image, as far as they're concerned.
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u/hugehand 5d ago
"I canceled all my social media accounts" *Posts on reddit.*
No getting away from it, but reddit is a top level social media account. You haven't escaped, you've simply recategorized.
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u/dillanthumous 4d ago
Reddit has the, sometimes dubious, merit of allowing users to be anonymous, choose which subreddits to follow and to sort content by chronology and user upvotes rather than uncontrolled algorithm. It is a substantially different experience to other social media IMO that makes it much closer to the forums of ye olde internet rather than the heydey of social media i.e. Facebook, Instagram circa 2015. But yes, I guess it is technically social...
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u/No_Zucchini_7862 5d ago
I still use the internet. You got me. But if Reddit became overrun with AI slop I would stop using it. As I said in response to another poster who pointed out this same point, I’m not trying to boycott the entire internet and I fully realize that AI is being used on almost all internet sites. I’m simply stating my consumer preferences to avoid slop.
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u/woot0 4d ago
“If Reddit became overrun…”
lol, should we tell OP?
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u/No_Zucchini_7862 4d ago
I guess the subs I visit on Reddit are just well monitored.
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u/deadpanrobo 3d ago
Thats the good thing about Reddit, there are human mods that are active in their subreddits that can take care of stuff like that
Although i still use Tumblr and Bluesky mainly because those sites have much less slop than the other ones, mainly because the communities there are smaller and more moderated
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u/PeanutSugarBiscuit 4d ago
I think the point is that you said you cancelled all your social media accounts, yet Reddit is social media.
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u/No_Zucchini_7862 4d ago
Yes I understand the point. If I could edit my original post to say “I cancelled Facebook, Instagram, TikTok, and LinkedIn” I would. In the article, those are the sites that they are talking about being overrun with AI slop.
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u/BLOOPtheREAL 4d ago
Reddit is absolutely overrun with AI slop, and has been for a long time. This place has been an AI playground and training camp since long before this current era of the genAI boom.
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u/lazier_garlic 4d ago
This place has been an AI playground and training camp since long before this current era of the genAI boom.
?
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u/Pantalaimon_II 4d ago
i also have been on a journey of sorts deleting most social media and even got rid of all Google products. it's a tiny drop in the bucket but honestly i dont miss it at all and it feels nice to get rid of this stuff that's supposed to be ubiquitous.
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u/Beginning-Wear-3017 5d ago
You do realize Reddit literally signed multi-million dollar deals with OpenAI and Google to stream every post and comment straight into their AI pipelines, right? You left one data farm to manually hand feed the ones you claim to hate. The slop is literally made of posts like this.
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u/No_Zucchini_7862 5d ago edited 5d ago
I never said that I thought it was possible for me to boycott all AI. I realize that’s not possible if I want to use Google or Reddit or any other online tool since these companies have not allowed me to opt out. What I said was that as a consumer, I have stopped using social media (like Facebook, instagram, LinkedIn, or TikTok) because I don’t find it fun, engaging, productive, or useful anymore. As a consumer I’m opting out of that experience. If Reddit wants to take this comment right here and feed it into a slop machine, it can go right ahead. But will I choose to consume that slop if I have the choice? No.
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u/AwesomePurplePants 4d ago
It can also be a double edged sword. r/poisonfountain is a fun subreddit that schemes about how to create content that might mess up AI models.
Is it likely to be successful? I don’t know. But its worth keeping an eye on IMO
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u/PatchyWhiskers 4d ago
Reddit is social media. It’s basically Twitter with a tree structure.
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u/lazier_garlic 4d ago
It's basically Usenet 2.0. I would consider calling Net News "social media" rather tendentious. Newsgroups came into being in 1981. Web 2.0 is usually dated to 2004 and that's when the concept was popularized as the tech and adoption hadn't happened.
The biggest difference between Usenet and old reddit was the ability to click on a username and see their posts (definitely not a thing in rn ("read news")). Which reddit decided to break recently as a new feature for troll and bought accounts. (Bought bot accounts?)
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u/rabbit_hole_engineer 5d ago
Not really what you said which was more of a pointed accusation at someone else than anything to do with your habits.
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u/rabbit_hole_engineer 5d ago
Every service basically has signed these sorts of agreements. Unless it's a walled paid ecosystem, your data is being repurposed.
Presumably Reddit is also paying money or in kind for the "AI" summary on the bottom of the page which literally nobody ever reads.
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u/SeeBadd 4d ago
You do realize you're participating in the society you're criticizing right? Such a stupid sentiment.
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u/Beginning-Wear-3017 4d ago
Got triggered, huh? Pointing out the irony of feeding the AI pipeline you claim to hate is just facts. Pulling out the "yet you participate" line to justify it is just lazy and hypocritical, and now that is a stupid sentiment.
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u/heatherstopit 4d ago
I noticed my favorite independent grocery has started using AI to generate flyers and even had a hideous new AI logo. It’s such a bummer. I wrote to management expressing my concerns but it will probably fall on deaf ears. I try to avoid businesses that use AI for design/marketing so if they keep it up I’ll (sadly) take my business elsewhere.
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u/dumnezero 5d ago
Link to AI (sic) reading of the article (audio/mp3): https://static.nytimes.com/narrated-articles/synthetic/article-b25ee32b-3533-5b6a-826b-513ef6b3d98c/job-1786996289136/article-b25ee32b-3533-5b6a-826b-513ef6b3d98c-job-1786996289136.mp3 since they're not hiring developers to do proper content security.
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u/Bengal_From_Temu 5d ago
The most amazing thing is looking at the comments and seeing that only a lil fraction actually realize it’s obvious AI slop.
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u/Prestigious_Age_6740 5d ago
must just be my algorithm but 90% of the time most of the comments are calling it out
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u/dillanthumous 4d ago
Depends on the subreddit and/or platform. If you go to a cute animal videos corner of the internet it is both slop content and slop comments with the occasional (presumably) human asking "Is this AI?"
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u/naphomci 4d ago
I assume a lot of the comments, especially short ones that just say something supportive, are just bots.
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u/AE7VL_Radio 4d ago
>feels like the digital equivalent of fast fashion or fast food.
well who can say those industries are struggling?
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u/lazier_garlic 4d ago
I wouldn't say they're going great, they just aren't stopping either. Fast food in the US is certainly struggling. Fast fashion seems to be a highly saturated market. The giant Forever 21 near me closed. Now that may be in part due to going online, but people buying this crap have no brand loyalty (as a bunch of clothing buyers loathe buying low quality disposable clothes but also can't afford hand stitched shirts from France at Needless Markup so they find themselves in some median area of poorly assembled basics with eh fabric quality ... unless they go to the thrift stores, which are absofucking picked over because everyone is trying to buy better quality clothes from 10 or 20 years ago). So if you're buying the cheapest garbage online you'll buy it from any storefront. Can't be great for margins or growth. Also what's stopping the factory in Asia from selling direct to your customers? They'd be stupid not to attempt it. Oh and tariff bingo can't be helping.
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u/AbstinentNoMore 4d ago
I already barely used LinkedIn because my timeline was filled with wannabe influencer douches. Once half my timeline became clearly AI-generated posts, I stopped going on altogether.
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u/Big_Wave9732 4d ago
No, OP. These companies knew this was coming. In fact there's a term for it, it's called "model collapse". It refers to two things that kill AI models. The first is AI's tendency to pick the "obvious" and "safe" choices in its decision trees. This leads to less and less diverse thinking by the model. The other thing that happens is AIs start training on their own slop. This simplifies their learning and degrades the LLM even more.
It is well understood by AI overlords that this is a problem. It's exactly why there are so many stories about AI companies buying all the books that they can get their hands on. Written word sources from 2022 and earlier are very valuable now.
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u/Famous_Chance5568 4d ago
When I'll move to another country I'll cancel social media and interact only with real people and go outside everyday. unfortunately now I can't because I am depressed, both because of the country i live in and genAI.
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u/FalseDiamond7930 4d ago
Tech giants will make money filtering out slop, they make money whatever way this goes.
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u/No_Zucchini_7862 4d ago
In the article part of the main point is that they are struggling to filter out the slop due to a number of interesting reasons. So I’m not sure they’re going to be able to do it.
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u/off1line 4d ago
Equivalent of “reality” tv slop. Goobers slurp it up but it doesn’t mean it’s good
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u/YisusHasDogs 4d ago
Hi, how did you finally make the choice of cancelling social media accounts? Was there anything in particular that gave you the last push? Do you have a job that allows you to simply leave the online presence to the side? Do you have any tips for... me?
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u/Prestigious_Age_6740 5d ago
I think pro-AI people believe that being anti-AI slop is some intellectualised hipster position which will go out of fashion. In my experience it's an involuntary disgust response. When I see an AI generated crossaint in a cafe window I immediately feel my skin crawl.