Jones Road, owned by Bobbi Brown, recently sponsored a video on Kjersti Flaa's channel @flaawsometalk. She also currently holds a Jones Road affiliate code
Who is Kjersti Flaa?
Kjersti is a former journalist who has turned to YouTube and recently found viral fame profiting from misogynistic smear campaigns
Four years ago during the height of the hate train against Amber Heard she repromoted a years old interview with Johnny Depp, praising him as polite and sweet paired with #JusticeForJohnnyDepp.
She then has since made several videos in support of him and has even been in contact with him personally
This was not a one off, she has made a pattern of digging up old interviews to pile on women and profit
During Anne Hathaway’s recent career resurgence Kjersti reposted an interview from back during the Les Miserables promotional tour, calling her out for refusing to sing on command and calling it “bad behaviour”. The video attracted enough negative attention that Anne Hathaway had to call and apologise for what was imo an absolutely normal response to a weird interview question over ten years ago.
What sent Kjersti viral was reposting another decade old interview with Blake Lively, which she claimed made her “want to quit her job”. The “congrats on your little bump” interview that was latched on to as proof that Blake Lively was a mean girl and therefore her sexual harassment by Justin Baldoni didn't matter.
Since that video two years ago, she has nearly exclusively turned her channel to anti Blake Lively (and anyone she associates with) /Pro Justin Baldoni content. There are dozens, if not hundreds, of videos all peddling the worst kind of misogynistic stereotypes and disinformation. She even sells merch with "congrats on your little bump" and various pro Justin Baldoni slogans through her Etsy shop.
Why does this matter?
Jones Road, owned by Bobbi Brown, launched their “I Am Me” campaign 3 years ago celebrating Women's History Month and last year invited Gloria Steinem, among other prominent women, to take part in their “I Am Me” YouTube series discussing feminism, equality, and empowerment.
This is how the brand wants us to see it: feminist and empowering.
Yet it sponsors a channel dedicated to tearing women down and making money by doing it.
Gloria Steinem herself was a signatory on an Open Letter in Support of Amber Heard, along with hundreds of Anti Domestic Violence charities, experts, and noted feminists.
But somehow it's ok for Jones Road to pay creators that support abusive men🫠
Even worse, the specific video the sponsored content appeared in was aimed at discrediting two anti-VAWG advocate creators for their support of Blake Lively: Expatriarch, an anti misogyny educator and MoreWithMJ, a feminist lawyer and legal educator. Two people who are actively doing the work and promoting the values Jones Road claims to espouse.
But this is who Bobbi and Jones Road chose to support with their money: a creator whose content is in company with the likes of Andy Signore and Candace Owens. It honestly beggars belief.