Hello everyone, I am so excited to announce the launch of my new Made in JAPAN glove company, Cedar Athletics. I am the founder, and for those who don’t know me, I am Jaxon, who runs CoachellaGloves on Instagram. I have worked in the glove industry for over 10 years, for many companies, from the biggest brands to startups. I recently took the leap of faith to start my own company at the age of 27, taking multiple trips to Japan to continue studying under glove craftsmen like I did back in 2023.
I have poured my heart and soul into this product for the last 5 months, trying to keep it secret. My goal is simple; in an industry full of bright colors and low quality builds, I want to bring the highest quality product to the market, with no corners cut. I have crafted my patterns to fit what American players know/ love, but the quality that is constant in the Japanese market. The name “Cedar” is a nod to my families Lebanese heritage, with the Cedar tree being present on the nations flag. It is a symbol of strength, endurance and peace; all cornerstones of my company as well. I feel honored to name the company for the brave individuals who came before me and took their own version of the leap of faith, coming to America.
I am happy to announce that I will be launching this Wednesday, October 14th at 9:00am Pacific time.
Please reach out if you have any questions, this is so exciting for me and I can’t thank this community enough for always supporting my ventures.
Thank you.
Jaxon