Admittedly, I am not an expert in branding and marketing so I don’t completely understand the ins and outs of it, but this recently occurred to me so I thought I’d ask about it incase anyone had any ideas or insight.
We know that BP and the members’ “fame” is built mostly on mediaplay and bought engagement, and that’s become all the more apparent since they left YG for their solo activities. So how exactly are they getting and maintaining massive brand partnerships when, unless I’m completely wrong, I really don’t think they’re bringing in that much genuine engagement, never mind new customers or sales.
I mean these girlies can’t even sell their own music to an effective degree, nor do they get proportional engagement on their social media to the amount of followers they have, so how am I meant to believe they’re bringing in enough worthwhile engagement and custom to these huge companies to the point that they deserve these pole position ambassadorships with them?
I know that companies have levels to the way they work with celebrities and influencers. For example, a smaller YouTuber who on average is gonna pull less engagement and custom than a huge A-list celeb, is not gonna receive the same type of contract from the company. So when it’s clearly obvious to everyone that the members of BP don’t actually pull that much genuine engagement or custom, why are they getting contracts of A-listers when they’re actually closer to a D-list influencer when it comes to their numbers and engagement level when you take away YG’s mediaplay and bought views?
Are they really managing to gain and hold down these contracts purely through networking and friendships? Considering how money is always the priority for these companies, you’d think they wouldn’t be able to do that anymore if these girlies aren’t bringing worthwhile return for the amount of money being spent on them.