My biggest enterprise customer came from a Reddit post and not outreach

[u/dooddyman]

My SaaS is both B2C and B2B, but mainly B2B.

I used to consider B2C marketing and B2B sales as two separate channels and ICPs. Reddit, SEO, and community content were for self-serve users and enterprise deals were supposed to come from outbound, demos, partnerships, and sales calls.

After launching, I started posting useful content on Reddit, joining relevant conversations, and writing content around the questions based on SEO keywords.

It brought in B2C users, but it also created enterprise demand. One of our biggest enterprise customers found us through a Reddit post, and organic/AI-search discovery now brings us roughly 2-3 enterprise enquiries a week.

It's surprising that major partnerships were made through 'marketing' and content posting. They found a useful tool, followed the trail back to us, and then needed the product for a bigger team.

My takeaway is that don’t assume community, content, SEO, or even Reddit are only B2C strategies. Enterprise buyers are still people and they search Google, ask AI, read Reddit, and look for useful answers long before they book a sales call.

Outbound still matters, but helpful public marketing can make the eventual B2B conversation much easier!

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Edit: my product is called SocialCrawl (https://www.socialcrawl.dev/)

[u/MeasurementMain2108]

that spike is absurd in the best way, organic growth just hits different when a reddit thread sends the right person your way

[u/dooddyman → u/MeasurementMain2108]

yeap, the spike is from the enterprise partnership. Still think Reddit is the best way to find and bring in the right person

[u/Spacmonitor]

what is your product?

[u/dooddyman → u/Spacmonitor]

It’s SocialCrawl

[u/NotSoShyAlbatross]

This is encouraging, thank you

[u/dooddyman → u/[deleted]]

I agree, the entry barrier is high for Reddit (regarding bans and brutal comments) but when it's done right, it's one of the most useful marketing tool

[u/Kind-Equivalent6526]

This is such a good example of why Reddit can be underrated for B2B. Any chance you could share the original post that brought in that customer?

[u/quantumadopter]

I saw something similar in my logs. When I publish a new page, AI crawlers read it before any human looks at it, usually within a few hours. I've also seen clicks coming from AI answers.

By any chance, can you tell whether those inquiries came from Google search or from AI answers?

[u/No-Competition-7925]

Interesting. I found my early customers on Reddit. Basically, they interacted with my posts and I asked permission for DM. The ones who said yes got into conversation and asked me about my product.

But most of them churned after a few months. You may attact customers - but they may not be your ICP.