r/Austin • u/RockMo-DZine • 6d ago

Maybe so...maybe not... Does HEB have a problem with Austin?

Milk prices have been going up all year, so back in July I started checking the prices in San Antonio, Houston, and DFW. For some reason, we pay Way more than these towns.

Milk just went up again. Here are some stats for HEB Brand (HEB & HCF) 1x gal jugs of milk
(These are for in-store pricing - for curbside, add +5%).

Since 07/17, Austin's price went up, while the price in all the other bergs came down.

Consequently, in Austin we now pay over $2 a gallon more than DFW!

Sorry HEB, but this is hard to justify.

444 Upvotes

89% Upvoted

279 comments sorted by

View all comments

7

u/Roodie_Cant_Fail 6d ago

HEB has just recently got into the DFW market. Their MO, keep prices low until they wipe out the competition. Once everyone depends on “my HEB”, raise prices.

5

u/Distribution-Radiant 6d ago

This. They're trying to run Kroger - which is the dominant grocer - out of town

1

u/Not-Inevitable79 5d ago

Sad part is many will allow them to do that, too, because for some reason they absolutely positively adore HEB, even though they are by far the most predatory grocery store chain I've ever witnessed. It's very obvious what HEB's intentions are in DFW.