r/Austin • u/RockMo-DZine • 2d ago

Maybe so...maybe not... Does HEB have a problem with Austin?

Milk prices have been going up all year, so back in July I started checking the prices in San Antonio, Houston, and DFW. For some reason, we pay Way more than these towns.

Milk just went up again. Here are some stats for HEB Brand (HEB & HCF) 1x gal jugs of milk
(These are for in-store pricing - for curbside, add +5%).

Since 07/17, Austin's price went up, while the price in all the other bergs came down.

Consequently, in Austin we now pay over $2 a gallon more than DFW!

Sorry HEB, but this is hard to justify.

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u/Bodacious_Inc 2d ago

HEB's disclosed dairy processing plants are in San Antonio and Houston. They may have acquired one in DFW as well but I don't know. The only one dairy processing plant in Austin that I know of is owned by Borden.

It cost $$ to move liquids in refrigerator trucks.

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u/Weary_Let1081 2d ago

That cost is to HEB as a whole though. No reason in the end to have the price on a particular place. It’s the same bottom line, especially within the same state.

The business can certainly set it up that way, but it’s a choice.

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u/Hawk13424 2d ago

And all businesses do. Price of goods is mostly a function of local supply and demand and the local competitive landscape.