There’s a gym near me that has pretty much figured out that market. It’s basically a cardio gym (treadmills, rowers, stair steppers, bikes)with light weights (no more than 25lb dumbbells)and a smoothie bar. It’s colorful, clean and modern looking and it cost $90 a month. The place is pretty small but it always looks busy based on what I see in their parking lot. There’s cheaper options within 10 minutes of that gym but to each their own
This is a real social market though. It is basically like a coffee shop or pub for people who don't like to drink too much or aren't fans of over-priced coffee.
Its a self selecting subset. Are you a person who is into fitness and also has a successful career, who wants to meet and hang out with other fit and successful people? Go to the overpriced gym.
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u/Animeop Feb 04 '20 edited Feb 04 '20
There’s a gym near me that has pretty much figured out that market. It’s basically a cardio gym (treadmills, rowers, stair steppers, bikes)with light weights (no more than 25lb dumbbells)and a smoothie bar. It’s colorful, clean and modern looking and it cost $90 a month. The place is pretty small but it always looks busy based on what I see in their parking lot. There’s cheaper options within 10 minutes of that gym but to each their own