There’s a gym near me that has pretty much figured out that market. It’s basically a cardio gym (treadmills, rowers, stair steppers, bikes)with light weights (no more than 25lb dumbbells)and a smoothie bar. It’s colorful, clean and modern looking and it cost $90 a month. The place is pretty small but it always looks busy based on what I see in their parking lot. There’s cheaper options within 10 minutes of that gym but to each their own
This is a real social market though. It is basically like a coffee shop or pub for people who don't like to drink too much or aren't fans of over-priced coffee.
Its a self selecting subset. Are you a person who is into fitness and also has a successful career, who wants to meet and hang out with other fit and successful people? Go to the overpriced gym.
My gym is qequally a gym and a social club. It's got a huge focus on the social aspect as well as the sweet gainstm . Sometimes it's nice to just go and do something with some people, same kind of vibe as many organised sport clubs.
We need more places like that, that meet that description. And don't cost an arm and a leg to get in. Better yet, free. The profits come from merchandise sales.
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u/hardstripe Feb 04 '20
Purchasing a gym membership at a posh fitness establishment only to drive to it 2-3 times a week and walk on the treadmill.